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With banner ads, pop-ups, skyscrapers and rich media, the options for advertising online are endless, and choosing from among them daunting. Save yourself from guessing by investing in a pay-per-click (PPC) campaign, which experts agree is among the most effective means of advertising online.
PPC ads – also called cost-per-click (CPC) – allow you to pay only for click-throughs (the number of times a consumer actually clicks on a link to your Web site) rather than impressions (the number of people who see the link, whether they click it or not). PPC is effective, but it's still tricky. Make sure you do it right by hiring a PPC consultant to help orchestrate your ad buys. The consultant can help you decide how best to:
PPC advertising has grown tremendously in recent years. And with that growth has come a more complex web of choices and greater competition for potential customers. Hiring a consultant to help you make the most of your Web ad dollars is a good idea.
The best place to begin your search for a PPC consultant is online, where the smartest consultants are practicing what they preach.
Ask for suggestions from an industry peer or a colleague who already uses a consultant.
Get the most for your money by actively comparing consultants' services and rates.
Ultimately, successful PPC campaigns rely on online marketing research and careful measurement of ROI. Select a consultant who can help you set realistic goals and who will help you track results.
If your business has a website, then you have probably explored a variety of marketing strategies that you can use to attract more traffic to your site and improve sells. Many companies find that they get fast results from pay-per-click campaigns that not only help them focus on key demographics, but also gives them access to user information that helps them create more effective marketing campaigns in the future.
Pay-per-click marketing campaigns are often effective because they receive top rankings on search engine results. That means they are the first results that search engine users see when they submit a query. A PPC campaign can also allow you to discover which marketing techniques work better than others. By keeping track of which links attract the most visitors, you can determine which ones reach your target audience effectively. You might even find that you can keep track of which links inspire visitors to purchase products and services. That way, you can focus on these effective techniques when developing over campaigns for your website.
Business.com provides the links on the left so that you can learn more about the benefits of PPC campaigns. Visit several of these websites to help you decide which option will work best for you.
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