Resources for Photography

Offer photography services to the public as a viable business venture for qualified pros. Today's consumer-model digital cameras make shooting great pictures easy, but consumers still want professionals who can deliver quality photographs addressing their specific needs.

Your professional photography business should focus what you enjoy most. Limit your offerings based on your interests and experiences so that you feel fulfilled every time you get behind the camera:

1. Portrait photography allows you to focus on the human element behind the lens, generally in your private studio as you control lighting, setting, and poses.

2. Commercial photography is a competitive market and is best suited to those who can adapt to any filming conditions.

3. Scientific photography captures subjects related to research in order to illustrate or record discoveries, and requires a background in the scientific or technical field you'll photograph.

4. News photography -- or photojournalism -- focuses on newsworthy photos for magazines, newspapers, journals and television.

Gather photography information from photography professionals at the top of their game

Network with people who share an interest in photography and explore the wide range of options that the field of photography offers. You can locate community photography clubs by contacting a local school. There are also online communities which offer you the opportunity to meet people worldwide with a broad range of experience who can answer questions and help get you started.

Market your digital photography business to increase both foot and Web traffic

Consumers who want to hire a professional photographer to capture a personal moment in time need easy access to your website. Once they locate your website, they will focus in on your portfolio and your professional photographer information detailing your experience within your niche market and your professional associations. Join professional organizations to increase your business' searchability through membership listings, but also use marketing tools to reach potential clients.

Put your photography supply and other resources to work for you

Owning a professional photography business may require you to invest in photography supplies, as well as stock photographs which enhance your offerings, especially when starting out. As your business grows and your portfolio expands, you'll need better equipment to keep up with photographic technology.

• Set up a photography studio only if that is what you are passionate about. With so many services available online, as well as easy-to-use software, you can practically run a photography business with only a camera and a computer.