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Companies providing news press release services, including writing tips and campaign management. Professional newswire services help distribute company press releases to thousands of news syndicates.

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Small Business PR Support

Boost brand awareness, web visibility, and sales with 24-7PressRelease.com. 60,000 members and >100,000 press releases delivering compelling, newsworthy content.

T.J. Sacks & Associates

T.J. Sacks & Associates is a full-service New York PR agency. We build awareness and support for products, services, management views, and intellectual. Operating since 1989.

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Writing a Press Release for Your Business

A great press release can get your business free publicity reaching thousands of readers. There's no guarantee, however, that an editor will use your press release. You can better the chances if:

The release offers real news. Employee promotions, new products and changes in location are news. So are tie-ins between something you sell or a service you provide and an event, trend or other news-making situation.
The release is timely. An editor is most likely to consider a release sent right after a promotion or when an issue currently is in the news.
The release goes to the correct editor. Call the newsroom to ask who should receive it. Ask for the correct spelling of that person's name.

Get step-by-step help and a press release template online

Your first audience is the editor, so you'll want a strong opening paragraph; a release that answers the five "w" questions of reporting – who, what, where, when and why; and a subject or angle as exciting to readers as it is to you.
Try: PR Web, an online press release newswire, offers a terrific set of tips and guidelines for writing a great press release for your business. Pay special attention to the content tips, the press release template that you can adapt to your own use, and common press release errors.

Locate local media

Send your press release to radio, television, magazines and daily and weekly newspapers within 50 miles of your location.
Try: Mondo Times provides a good starting point free of charge, but picking up the phone and calling for specific editors' names and their unique instructions is very important – though time consuming.

Get it out there and see thousands of samples

If doing it yourself seems daunting, use a distribution company. In this case, size matters because the big boys have enough knowledge and cachet to give your message the best shot at being noticed. Your company doesn't have to be huge to use one of these – they offer regional services.
Try: The two largest press release distribution services are Business Wire and PRNewswire. See the sites for thousands of live releases put out by other businesses large and small.

Get Press Release Preparation Help

However you distribute it, polishing your press release is important. Professional help can give your press release sparkle and optimize its visibility to Web search engines.
Try: Find a public relations practitioner locally through the Public Relations Society of America's searchable membership directory.

The jury is out on whether to follow up a press release with a phone call. Some editors welcome calls, but others don't.
Fax is the least-effective way to send a release. In a newsroom, departments typically share fax machines, and your fax may not get to the right person.
Don't expect your press release to be printed verbatim. Most newspapers use releases as background, and reporters call or visit to write their own stories.
Be sure your press release includes a name and phone number to call for more information.
Don't wait until the last minute. Sending out the announcement at least a couple of weeks before the event is wise.

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Tips & Advice to help you make your decision on Press Releases

The proper use of press releases can give your company added exposure without the expense of publishing fees. Any new process or announcement can be published to allow your message to be brought to the attention of customers, those you already have and those you are trying to attract.

Just because you write a press release about your company and forward it to your chosen publications doesn't guarantee that it will be published. Media depends on advertising revenue to survive and can't afford to give away space for a piece that is little more than a request to advertise for free.

Announcing something new at your business also helps promote you as a leader in your field. It ... more

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