Compare These Top Vendors for Press Releases
T.J. Sacks & Associates is a full-service New York-based public relations agency. We help to create awareness and support for products, services, management views and intellectual capital. We have core competencies in all aspects of PR and marketing communications. Our client base is local, national and worldwide and our record for success is unparalleled. Expertise includes branding, consumer goods and services, B2B and healthcare.
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Companies that specialize in buying and selling newspaper advertisments.
www.business.com/sales-and-marketing/newspaper-advertising/Offering advertising and marketing services for food and beverage businesses.
www.business.com/sales-and-marketing/food-and-beverage-advertising-and-marketing/Offering advertising and marketing services for a griculture businesses.
www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.
www.business.com/sales-and-marketing/magazine-advertising/Offering advertising and marketing services for human resources businesses.
www.business.com/sales-and-marketing/human-resources-advertising-and-marketing/Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/
Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »
Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/
Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »
Writing a Press Release for Your Business
- The release offers real news. Employee promotions, new products and changes in location are news. So are tie-ins between something you sell or a service you provide and an event, trend or other news-making situation.
- The release is timely. An editor is most likely to consider a release sent right after a promotion or when an issue currently is in the news.
- The release goes to the correct editor. Call the newsroom to ask who should receive it. Ask for the correct spelling of that person's name.
Get step-by-step help and a press release template online
Your first audience is the editor, so you'll want a strong opening paragraph; a release that answers the five "w" questions of reporting – who, what, where, when and why; and a subject or angle as exciting to readers as it is to you.Locate local media
Send your press release to radio, television, magazines and daily and weekly newspapers within 50 miles of your location.Get it out there and see thousands of samples
If doing it yourself seems daunting, use a distribution company. In this case, size matters because the big boys have enough knowledge and cachet to give your message the best shot at being noticed. Your company doesn't have to be huge to use one of these – they offer regional services.Get Press Release Preparation Help
However you distribute it, polishing your press release is important. Professional help can give your press release sparkle and optimize its visibility to Web search engines.- The jury is out on whether to follow up a press release with a phone call. Some editors welcome calls, but others don't.
- Fax is the least-effective way to send a release. In a newsroom, departments typically share fax machines, and your fax may not get to the right person.
- Don't expect your press release to be printed verbatim. Most newspapers use releases as background, and reporters call or visit to write their own stories.
- Be sure your press release includes a name and phone number to call for more information.
- Don't wait until the last minute. Sending out the announcement at least a couple of weeks before the event is wise.
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Tips & Advice for Press Releases
The proper use of press releases can give your company added exposure without the expense of publishing fees. Any new process or announcement can be published to allow your message to be brought to the attention of customers, those you already have and those you are trying to attract.
Just because you write a press release about your company and forward it to your chosen publications doesn't guarantee that it will be published. Media depends on advertising revenue to survive and can't afford to give away space for a piece that is little more than a request to advertise for free.
Announcing something new at your business also helps promote you as a leader in your field. It gives the impression that you're not willing to keep plodding along with what you do so well, but are also working on a continuing basis to improve your services. A well written press release written from a newsworthy angle will go a long way to into being the one that is chosen when the publication in inundated with more press releases than it has the space to accommodate.
A professional writer knows the ins and outs of writing a press release that has the best opportunity to be published. The expense of outsource the writing is well worth the cost.
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