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The proper use of press releases can give your company added exposure without the expense of publishing fees. Any new process or announcement can be published to allow your message to be brought to the attention of customers, those you already have and those you are trying to attract.
Just because you write a press release about your company and forward it to your chosen publications doesn't guarantee that it will be published. Media depends on advertising revenue to survive and can't afford to give away space for a piece that is little more than a request to advertise for free.
Announcing something new at your business also helps promote you as a leader in your field. It gives the impression that you're not willing to keep plodding along with what you do so well, but are also working on a continuing basis to improve your services. A well written press release written from a newsworthy angle will go a long way to into being the one that is chosen when the publication in inundated with more press releases than it has the space to accommodate.
A professional writer knows the ins and outs of writing a press release that has the best opportunity to be published. The expense of outsource the writing is well worth the cost.
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