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Companies that offer services to help with product life cycle management. Hire a PLM consultant to spur new product growth and see it to maturity.

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Product Life Cycle Basics

Visualize the fundamental product life cycle as a curve, starting from zero at initial development and rising from market introduction through growth before leveling off at maturity, then eventually reaching zero again at decline and termination. Each stage of the product life cycle interacts with and is impacted by customer wants and needs, supply chain logistics and both competitive action and price pressure.

Product Life Cycle Key Terms

The product life cycle model follows a course of birth, growth and maturity and death. Direct the course of your company’s products by anticipating their position on the curve by taking a comprehensive approach to marshalling internal resources from research and engineering to sales and marketing, as well as monitoring market forces such as globalization with multi-country outsourcing and Internet connectivity.

Product Life Cycle Education and Training

If your profits are starting to decline, maybe you should re-think your company's product life cycle model. From product design to product launch, there may be real opportunities to enhance your strategies and increase your market share.

Product lifecycle management - Wikipedia, the free encyclopedia

In industry, product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from inception, through engineering design and ...

Product Lifecycle Management (PLM) | PTC

PTC's solutions for Product Lifecycle Management (PLM) enable superior product management from concept to retirement. Partner with PTC & create better  ...

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What is PLM: Product Life Cycle Management Information

An introduction to Product Lifecycle Management - An explanation of the Function of PLM, Why PLM, Elements of PLM, PLM Implementation, PLM Resources, ...

Product Lifecycle Management

Product lifecycle management (PLM) is described, adoption strategies are explored, and configuration hints are offered. A set of reference links and glossary of ...

What is PLM Software?: Siemens PLM Software

Learn about Product Lifecycle Management (PLM) and how Siemens PLM Software solutions can help bring successful innovation into your products and ...

Agile Product Lifecycle Management | Applications | Oracle

Rise above challenging market conditions to accelerate revenue, reduce costs, and improve product quality with Agile Product Lifecycle Management.

Infor PLM - plm software, plm, product lifecycle management, Infor ...

Turn product into profit with product lifecycle management (PLM) solutions from Infor. Learn how to improve growth and reduce time to market with product ...

About PLM - CIMdata

CIMdata delivers Product Lifecycle Management (PLM) consulting, research, and education to global PLM leaders so they can make informed decisions on key ...

IBM PLM: Product lifecycle management

Optimizing product development to drive maximum business value. Product lifecycle management (PLM) enables an organization to manage all aspects of their ...

Product Life Cycle


When a new product is considered by an organization, to ensure its success, it must endure the product life cycle. Product growth depends upon marketing trends and economic circumstances to thrive, and pricing, brand image, promotion and distribution are equally important in product life cycle management.

Product life cycle management requires knowledgeable and experienced individuals to guarantee successful outcomes. Brand life cycle is integral to product development, as a strong brand name and image secure recognition and loyalty. Products will have the greatest opportunity for success if they have individuals supporting each stage of the product life cycle.

1. The product life cycle model, comprised of a series of steps, requires organizational commitment to certify product success.

2. Product growth is dependent upon market factors and economic conditions.

3. The brand life cycle model integrates marketing, promotion, pricing and distribution to facilitate product success.


Increase product life cycle growth through a unique mix of marketing and promotion

Consider product variations. Consider the Coca-Cola product life cycle, which created variations of its Coke products, such as Cherry Coke and Vanilla Coke. Otherwise, other competitors are likely to take over market share with their own variations. The benefits of the product life cycle are many, but the pharmaceutical industry has its own series of advantages, designed to increase profitability.

Demonstrate that a new product is capable of a long life cycle by considering long-term capabilities

Products that are successful over the long term capitalize upon marketing strengths and brand image, in addition to consumer loyalty and overall value.

Evaluate software products in terms of their value

The software product development life cycle requires manual testing of software product design to guarantee success in marketing and distribution. Since computers are important to daily living, appropriate testing measures are integral to gaining confidence in product offerings and to encourage product loyalty.

  • Consider how a new product will best suit the desired target market through effective product planning and distribution. The product life cycle model should emphasize the strengths of the product and should be publicized in all marketing and promotion campaigns. Develop brands that are likely to have the best possible chance of long-term success, despite ever-changing economic patterns.