Compare These Top Vendors for Promotional Calculators

A Guide to Promotional Calculators

Calculators are a valuable office and home tool, used by employees and customers alike. They are needed for various functions, such as calculating taxes, completing homework assignments, or for various, everyday tasks. Given the wide variety of applications, distributing promotional calculators can be a valuable way of increasing the brand awareness of your company.

The Benefits of Promotional Calculators

There are numerous reasons for choosing calculators as a means of promotion. In addition to making customers aware of your company, promotional calculators can also promote loyalty, increase your target audience and serve as rewards. The following are some of the benefits of using promotional calculators for marketing efforts:  

Create Customer Awareness: By placing a company logo or website on promotional calculators, customers are made aware of the business every time they utilize the item. Therefore, choosing high-quality, well-functioning calculators are important, as customers will be reminded again and again of the business whenever they use the calculator. 

Loyalty Incentives: Promotional calculators are an effective way to show your customers gratitude for their frequent visits. In addition, companies can use rewards programs to give new customers incentives to purchase from their business. Such programs include giving new customers a free promotional calculator for purchasing their first item or for awarding customers promotional items based on how much they purchase.

Contests: Contests and promotions can be a cheap, effective way of targeting your audience and gaining more customers.  Providing free promotional calculators can give customers incentive to visit your website, enter your store or purchase your products.

Purchasing Incentives: When partnered with bundle deals or specials, promotional calculators can be a successful way to increase profits and revenue. One example of how customers can be enticed to purchase more items is to offer a promotional calculator when purchasing two items or more.

Tips for Purchasing Promotional Calculators

Costs: The costs of purchasing promotional calculators will depend on the complexity of the tool, the logo, and other customizable factors.  If the calculator is intricate and possesses various functions, the costs will tend to be higher. 

Target Audience: Does your target audience include the type of individuals that would use calculators? This includes a wide range of professions and occupations, such as bankers, accountants, students, and salespeople. Nearly any individual can find a use for a calculator; however, if your target audience does not occupy an industry that would heavily use calculators, you may want to consider another item for your promotional needs.

Quality: There are many products available that compromise quality for cost. However, your company should not distribute shoddy promotional items, as they may associate the item’s poor quality with your company. When purchasing a supplier, research the different types of promotional calculators available and read customer satisfaction reviews.

Purchase in Bulk: Especially in the case of customized promotional calculators, buying in bulk may be more cost effective. Purchasing in bulk provides benefits other than saved costs; companies can have supplies that will last them through many giveaways, contests, promotions and other marketing endeavors.