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For small and large businesses alike, having the right promotional dress shirt or button downs for your employees is highly important. Attire plays a major role in conveying the qualities and values of your business, and displays to your customers a sense of unity and professionalism. Choosing the promotional shirt best suited to your company’s needs can help your employees achieve a particular look.
Components of a Promotional Shirt
One of the distinctive qualities that a promotional shirt conveys is the style. The collar, cuff, pocket, and material all play a role in displaying a certain detail and style to the business’ audience. In order to express the perfect look for your business, consider the various details of a promotional shirt carefully.
Collar: Promotional shirts can feature a variety of collars. Straight-point collars possess a V-shaped point at the neck, while button-down collars are suited for less formal attire. Some other collars include the spread collar, the tab collar and the pinned collar.
Material: Promotional shirts can come in a variety of fabrics and materials. Cotton is used by many businesses, valued for its softness and comfort. In addition, cotton can be dyed, retaining vibrant colors. Linen promotional dress shirts can breathe well, preferable for the summer. Oxford possesses a denser, rougher texture, as it is woven from a heavier yarn.
Cuff: Shirt cuffs are an extra layer of fabric at the edge of the sleeve that can be turned back or loosened. Button cuffs are closed with at least one button on one side, while link cuffs possess buttons on both sides of the cuff.
Pocket: Pockets play a significant role in displaying a style to your customers. Chest pockets are suited for less formal occasions and businesses, such as retail businesses or family restaurants. However, dress shirts without pockets are preferred for formal attire.
What to Consider Before Purchasing
Before making an investment in promotional dress shirts and button downs, companies should first take into account different factors involved with their business. Depending on the type of business, the culture and the dress code, companies need to decide which promotional shirt best suit their requirements:
Logo: Does your company want to place a logo on your promotional shirt? Businesses should first consider hiring a graphic designer specializing in logos, who can create a personalized logo that can be easily placed on shirts. In addition, you should research different promotion clothing stores that have experience in printing shirts with logos.
Dress Code: Do you have a dress code in your business? For more formal offices and institutions, employers may prefer dress shirts and button downs. However, retail businesses and restaurants may have a rigid dress code, allowing only apparel with the company’s logo.
The type of business will play a major role on the type of promotional shirts you consider to purchase. In the case of a franchise, small business, or restaurant, employers may consider investing in promotional button down shirts displaying the business’ logo. But for traditional workplaces such as law offices or banks, employers may be more inclined towards dress shirts.
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