Promotional Gift Cards
Tips & Advice to help you make your decision on Promotional Gift Cards
Promotional gift cards are a great thing to receive any time of the year, whether it is Christmas time or not. However, when it is your business or the business owner who is purchasing the gift cards and giving them to you for a job well done, it is a great feeling even though it is not Christmas. That is why many businesses have adopted giving out promotional gift cards so that the business' employees can feel as if they are appreciated. In some cases, business give out the gift cards in an attempt to get a customer to purchase something, such as a new service or product.
Business.com can also offer you a wealth of valuable resources about where you can get all different types of various promotional items, and about what kinds of items you can get in your local area. You can also learn about how much they cost, among other such information. Simply click the links on the left, and you will find all the valuable knowledge that you need to start your search for the perfect promotional items such as clocks and watches, foods, beverages, gift cards, and much more that all of your business and formal parties.
Gift Cards and Certificates
How to generate guaranteed sales and raise brand awarenessBy Sheila Callahan, Freelance Journalist Use easy-to-track and fully automated plastic gift cards to replace outdated paper certificates. Issue them in a fixed or customer-designated amount and consider sending out small denominations as direct mail or handing them out as sales incentives. Gift cards prominently promote your business by incorporating your logo along with attractive graphics. They also increase foot traffic.
Keep these points in mind when considering how you'll issue gift cards and certificates:
- Can the card/certificate be used at multiple locations?
- Do you have artwork?
- Do you need accessories like envelopes or cards?
To get started issuing gift cards…
Figure out how many cards you require, whether you want a card reader and tracking system, and a set or reloadable value. Gather your artwork and determine how many colors you'll want on the card.
Try: Buyerzone and Supplier-Match will pair you up with multiple card providers and get your free gift card quotes based on your criteria.
Use gift cards to gather customer information and monitor buying patterns
Gift-card systems can generate useful monthly reports based on gift-card data.
Try: Txsystems.com offers a value card system for your business with no transaction, issuing or monthly rental fees. Its reporting capabilities help you assess customer-purchasing data.
Issue gift certificates and gift cards from your Web site
Whether you prefer paper certificates, gift cards or electronic certificates, there is a solution for you.
Try: Use eGiftworks's PC and Internet applications for issuing, reporting and reconciling gift certificates, e-certificates and gift cards.
Don't forget the importance of merchandising
Make sure your customers know that you offer gift cards and certificates. Effective merchandising is the key to gift-card sales.
Try: Use table tents, countertop gift-card display racks and standard gift-card holders such as those offered by Valutec Card Solutions.
- Gift cards continue to grow in popularity among consumers who appreciate the flexibility and convenience for the gift-giver and recipient.
- Another benefit of gift cards is the built-in security and fraud protection for both consumer and merchant. Cards have no value until activated at sale, and if lost or stolen can be reported and blocked immediately.
- You can purchase 100 gift cards for as little as $99 in addition to a monthly fee for processing and tracking them of around $35.
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