Purchasing Resources for Promotional Key Rings

Business Guide to Promotional Key Rings

To keep customers returning to your business, you may need to offer occasional reminders of your products or services. Providing good deals and great customer service only goes so far. People tend to forget about the existence of certain establishments unless they desperately need something. If you give out promotional key rings, however, your customers are more likely to keep your business in mind. Key rings are also an easy and affordable means of advertising to prospective customers. With your name and phone number being carried through town, you have a better chance of people finding your business. Consider the pros and cons of these promotional items to decide whether they’re a worthy investment.

Benefits

It is important for business owners to generate a buzz about the products and services they offer, which is why promotional gift giving is so popular. According to the NEBS website, mailing a simple promotional product to customers can increase the number of callbacks a business receives by up to 50 percent. Also, having promotional items on display at trade shows can increase the awareness potential customers have for an exhibitor’s products by up to 70 percent. Promotional key rings are popular items that clients and customers will appreciate because they are useful. There are also additional benefits to choosing key rings as your promotional item of choice.

Price

When purchased in bulk, promotional key rings are quite inexpensive. If you want to purchase promotional items and do not have a lot of money, key rings would be a good choice for you. Countless manufacturers sell key rings in bulk, and because they are so lightweight, you will not have to pay a lot of money to have them shipped to your business establishment.

Brand recognition

You can clearly showcase your logo and product name on key rings. Unlike pens, cups, or bottles, key rings have a flat surface; therefore, it is not difficult to imprint information on them. Their flat surfaces also make it easy for customers to read your business information.

Practicality

Everyone uses keys, which is why key rings are ideal for promoting your business. Many promotional items end up collecting dust on shelves or sitting in cupboards. Because key rings are practical, your clients and potential customers are likely to use them.

Style variety

Key rings are available in plastic, metal, and leather. They also come in a variety of shapes and colors. If you order multiple styles and types, your customers will have options and will be able to choose the key rings they like best.

Pitfalls

Marketing your business is essential to your success. Promotional key rings can be effective for reminding your customers of who you are and the products or services you offer. Before purchasing promotional key rings, however, you should be aware of the disadvantages of using these promotional items.

Production expense

Purchasing promotional key chains can require an investment of a significant amount of money up-front. This will depend on the key chain style and the supplier you choose. The supplier may also charge a one-time fee to set up your account. While many suppliers offer a discount for high-volume purchases, it may be too expensive or undesirable to purchase large amounts of key chains all at once.

Increased environmental waste

Unfortunately, many people will throw a keychain in the trash. This contributes to the amount of garbage sent to landfills. Most promotional key chains are made from materials designed to resist deterioration. Therefore, a keychain may sit in a landfill for several years before decomposing. When the materials finally start breaking down, they may release harmful toxins into the ground, air, or water.

Style may be discontinued

Your supplier may discontinue producing the style of key chain you prefer. If this happens, you will have to spend time selecting a new style. This new style may not have the quality you desire or may be more expensive to purchase. Alternatively, the supplier may increase the price of the promotional key chains you prefer. You will then need to decide whether you want to pay the higher price or spend time finding a new supplier.

Requires storage space

You will need to store the promotional key chains. This is space you will not be able to use for other business purposes. If you don’t have enough space available, then you may have to rent storage space, which will result in additional business expenses.

Pricing

According to Promotional Products Association International, 89 percent of those surveyed in a 2010 study were able to recall a specific company that gave them promotional items. This shows that even though promotional key rings are a discretionary expense, they are a valuable addition to your advertising arsenal.

Promotional key rings range in price from under $1 to more than $20 per key ring. The cheapest option is plastic with only one or two colors. You should consider how the key ring will relate to your product or service when selecting the material. If you have a business that people choose because of characteristics like high quality or boutique services, you should spend more for metal, wooden, or leather key chains. If customers select your business because of cost concerns, a plastic keychain is fine.

Conclusion

Promotional items are not appreciated by everyone. If you hand out promotional key rings, some of them probably will go to waste or collect dust in desk drawers. The same can be said for most forms of advertisement, however. The benefits of reaching more people and increasing brand recognition greatly outweigh the potential downfalls. With multiple materials and styles to choose from, you can easily find key rings that match your business and appeal to the tastes of your customer base. Researching suppliers and testing their customer service prior to placing an order will help you choose a reputable and reliable company. This small investment of time and money may bring substantial returns.