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Business Guide to Promotional Koozies

Promotional koozies are insulating sheaths that are wrapped around drink cans, bottles, plastic containers, and glasses to keep beverages cold or hot. You can print your company's logo, slogan, and contact information on the sheath, making it an excellent way for you to promote your business or products to a wide audience. Koozies are traditionally used at large outdoor gatherings and sporting events, making the product a walking advertisement for your business. Many companies favor giving koozies as free promotional items, because they are cheap to produce but have a broad potential impact. You can distribute koozies at conventions and special events or use them as part of gift packages to employees, prospects, or clients.

Benefits

Promotional koozies are an easy way to advertise your business while offering a useful product to potential customers. According to a 2009 study conducted by the Promotional Products Association International, 89 percent of the people surveyed could recall the name of the advertiser that gave them a promotional item within the past 24 months. 

Repetitive Advertising

Koozies are often used at sporting events and during outdoor activities, making them a highly visible object when used for advertising purposes. Researchers have found that 69 percent of people who receive promotional items usually keep the item for later use. Therefore, every time someone uses one of your company's koozies, they are reminded of your business and the product or service you are advertising.

Greater Product Recall

Offering potential customers a promotional koozie could help them remember your business when they need your products or services. When compared to print, television, and online advertising, promotional items had far greater recall for potential customers. The majority of people surveyed indicated that they could remember the company or brand being advertised as well as the product, message, or service being provided. Unlike single-use promotional items, a koozie can advertise your business for years to come.

Increased Sales

Giving customers a promotional product, such as a koozie, is proven to lead to more sales than other forms of advertising. Research conducted by the Promotional Products Association International indicates that potential customers are more likely to purchase a product or service after receiving a promotional item than if they had viewed an online, television, or print advertisement.

Cost-Effective Advertising

Compared to other products, koozies are a cost-effective way of offering a promotional item to potential clients. Even if the koozie recipient is not interested in your company's product or service, he may pass the koozie to a friend who would be interested.

Pitfalls

Promotional koozies are customized can coolers that are generally given away for free to clients and employees. They are branding and promotional tools that business owners print their contact information and logos on. Before spending your money on koozies, there are certain factors you should consider.

Koozies Don’t Build Relationships

While koozies are cute and can be useful, giving them away for free will not enhance the relationship that you have with your clients and employees. Awards, incentives and rewards are more personal gifts that individuals tend to appreciate more. Koozies are unlikely to make your clients or employees feel appreciated because they are not personal, sentimental or meaningful.

Poorly Made

Koozies are relatively cheap to make and purchase, and they do not have a long lifespan. Because most koozies are made with cheap materials, they tear very easily. You may decide to continue giving this item to business associates and employees who love them, but there is a high likelihood that this item will end up in the trash very quickly.

Poor Marketing Strategy

Relying on koozies and similar items to promote your business is not a great marketing strategy. While you can use koozies for branding purposes, individuals rarely pay attention to the contact information imprinted on them. If you have a trade show booth or are hosting a seminar, you can place koozies on your product table for customers and potential business partners to grab. However, there is a small chance that individuals who take these items will ever use them and even less chance that they will refer to this item if they need to contact you.

Wasted Money

If your business is new and you are tight on cash, you should not spend your money on promotional koozies. Although koozies are very cheap, imprinting your name and business information on them can be quite costly. Since there is no guarantee that this promotional item will bring you more business, it is best not to waste your money on them. If you choose to use promotional items, spend your money on items that are stronger and more useful, such as calendar magnets, key chains and coffee mugs.

Pricing

One of the great things about using koozies as a promotional item for your company is their incredibly low price. According to imprint.com and motivators.com, two of the largest Internet manufacturers of customizable koozies, these small drinking accessories can be purchased in bulk for as little as 25 cents. Buying in bulk is definitely the way to go, as it lowers the price of each individual koozie that your business purchases.

Giving away promotional koozies is a great way to ensure repeat business. According to studies conducted by the ASI Power Summit, people are more likely to remember the names of companies that gave them gifts of some kind, while 62 percent of those who received gifts used the business again. The low cost of promotional koozies compared to the high rate of return business that results from their free distribution makes them an invaluable part of any promotional program.

Conclusion

Promotional koozies can deliver your business message to a wide audience by serving as a walking billboard for your company or products. Studies have found that people keep free promotional items and have a greater recall of the company who distributed them. Promotional koozies are cheap to produce and can potentially generate an increase in sales for a relatively small advertising investment. This type of cheap promotional item is not a good business choice in every instance. Giving out free promotional items does not build personal relationships with customers, and even a cheap investment in promotional koozies can mean you have less money available to conduct more targeted marketing that can reap greater rewards.