Purchasing Resources for Promotional Letterhead Printing

Promotional Letterhead Printing Key Terms

Learn the lingo of promotional letterhead printing to make wise decisions
By Shannon Tani Promotional letterhead printing gives your company's promotional materials the extra oomph it needs for success. A well designed letterhead emphasizes your company's professionalism. However, if it's your first time printing promotional letterhead, you may find that there are many terms that you don't understand. When talking to the printer, you'll need to know whether your design bleeds or not. You can also talk to the printer about using design templates or having them design a custom letterhead for you. Learn the following terms to help you decide what you want in a promotional letterhead.
 

Letterhead fonts

Letterhead fonts are the style of the printed words in your letterhead. The style of font that you chose can give either a playful or professional feel. Make sure you choose the font style that's appropriate for your business.
Try: View some samples of fonts at Letterhead Fonts.

Design templates

If you don't already have a letterhead design when you go to the printer, many printers offer design templates that you can use. This is a great way to save money on letterhead printing. You simply enter your own information into the design.
Try: ImageOne is a company that offers design templates for letterheads. Scroll down to the bottom of the page to see examples of the choices you can make.

Logo design

Your company's logo design is one of the most important aspects of the letterhead, aside from your contact information. If you don't already have a logo, letterhead printing companies can often design one for you.
Try: View the design process at The Logo Loft.

Bleeding

In the printing world, bleeding refers to the design running off of the edge of the page instead of having a border around it.
Try: Visit Impressions in Print to see an example of a picture with and without bleeding.

Paper stock weights

Paper comes in a variety of thicknesses, from tissue paper to heave cardboard. The paper stock weight is based on how much 500 sheets of 17"x22" paper weighs. When printing promotional letterheads, you want to select a paper that is from a strong stock. This gives a more professional appearance.
Try: Paper Direct explains paper stock weight and offers a chart to compare different paper weights and their functions.

Custom letterhead

Letterhead printing companies can also design a custom letterhead for you. This means that no other company will have the same letterhead. A letterhead should include your company info and logo, but be presented in an aesthetic way.
Try: MarketingHub.info explains the benefits of a custom letterhead.