Making the Most of Promotional Pencils

Use promotional pencils to get your brand to the public
By Terri Deno Promotional pencils are one of the cheapest ways to get your brand name in front of the public. This is because promo pencils can cost as little as $0.13 per unit for basic 0.2 lead pencils with your brand's name and logo imprinted. Pencils are great giveaway items for trade shows, fairs and other events where you set up a booth to promote your products and services. To get the most out of promotional pencils, look for features that will help to better promote your business.
 

Making the most of promotional pencils requires more than just having your name and logo imprinted onto a pencil. You must also consider design features that will help your name stand out, such as:

1. Choosing custom pencils with colors that match your logo.

2. Finding custom imprinted pencils that have colorful patterns.

3. Exploring mechanical pencils, and pencils that have other unique features.

Match the customized pencils to your logo colors

Even the cheapest promo pencils come in a variety of colors. To get the most out of this promotional tool, choose your logo colors as the main color of the pencil. This works well to associate a color with your company's name. It also provides a way to inject color, because pencil lettering is usually only available in one or two colors.
Try: 4Imprint has a line of budget pencils that come in a variety of colors. You can also choose the eraser color for a better match to your logo. The Graphite Pen & Pencil Company lets you build your own pencil for the most personalization options.

Choose personalized pencils with unique patterns or shapes

If your personalized pencils will be used to promote your brand at a trade show or local event, most people will expect your pencils as a type of giveaway. But to really get their attention and create brand recognition, choose pencils with colorful patterns, or a pencil with a unique shape to attract more people.
Try: InkHead Promotional Products offers carpenter pencils as a promo pencil option for those with businesses where carpenter pencils come in handy. EPromos offers a pencil with an interesting color pattern that also changes color with heat.

Find promotional pencil providers that offer truly unique items

While many of these pencils are purely for novelty and attention, there are many unique promotional pencils that can really grab the attention of any customers or potential customers at trade shows and other public events.
Try: Quality Logo Products offers its giant promotional pencil for those who want to make a big first impression. Advance Custom Promotions offers pencils in unique shapes, such as crutches for medical supply stores. Many other shapes are available, and you can also find suppliers that will create custom shapes for your business.

• When choosing the right logo pencils for your business, remember that you're using them to make a unique first impression with potential customers. Avoid using colors or symbols that are similar to your competitors.