Promotional Products
Tips & Advice to help you make your decision on Promotional Products
Businesses can use a variety of strategies to promote their services and products. In addition to advertising through traditional print and broadcast formats, business owners might want to consider using promotional products that will appeal to their target audience.
Promotional products can include a wide range of options, including drink cozies, key chains, tote bags, and ink pens. The type of products that you choose to promote your company might depend on the type of customers and clients that you would like to attract. For instance, using an eco-friendly aluminum water bottle could appeal to customers interested in saving the planet. When you print your company's name and logo on the bottle, you could gain advertising that lasts for years rather than days or weeks.
One of the potential advantages of these products is that customers often use them in their daily lives. This can increase your company's exposure to other people. When someone takes a tote bag to the grocery, other shoppers could see your logo.
Before choosing the types of items that you would like to use for promotional purposes, consider visiting the links at left. Business.com offers these links to help you make an informed decision that will benefit your company.
Pricing and Costs of Promotional Products
Consider the hidden pricing and costs of promotional products for your businessBy Casey Holley Business promotional products are a cost effective way to advertise a company. There is a wide variety of promotional products available, including pens, toys and clothing.
When you order promotional business products, you must remember to think about the variable, and often hidden, pricing and costs of promotional products. Keep these considerations in mind when you order promotional products for your business:
1. Find out if the promotional products company charges set up fees for each item you order.
2. Consider the cost of full color printing with companies that charge per color fees.
3. Determine the product cost according to minimum quantity requirements for each price tier.
4. Think about the shipping costs associated with your order.
Watch for set up fees for printing the business promotional items
Many companies charge a set up fee for every design on a promotional item. For instance, they charge a fee to print on the front of the shirt and another fee to print on the back of the shirt, regardless if it is text, a picture or combination of both. Other times, there is a one-time fee charged per design item. For example, there will be a one fee for setting up the design for an order of t-shirts, regardless of the number of shirts ordered.
Try: The Graphic Edge offers quality promotional apparel. On many of the items this company sells, there isn't a set up fee. My1Stop offers a varied selection of promotional products without set up fees.
Look for color printing fees for business promotional items
Some promotional companies advertise that there is no setup fee for the promotional products they offer. In this case, you should be on the look out for per color fees for the printed design. In some cases, these per color fees could easily double the cost of an item if the design to be printed is complex. Sometimes, the company will attempt to offset these fees by offering discounts for ordering increased quantities of the product.
Try: PensRUs offers all inclusive pricing on their items. Shipping is additional, but there aren't any color printing fees, even for full color logos. Branders.com offers free color printing as long as an exact PMS color match isn't required.
Check quantity requirements when ordering business promotional gifts
The majority of promotional product companies market their products with the catch phrase "as low as" in front of a price. When you see this, you have to read the fine print. The "as low as" price is often offered on a very large quantity of the product, which may not be feasible for small business owner to order.
Try: Zazzle is a promotional products company that allows you to design your own promotional items, including skateboards and shirts. You can order products in any quantity with discounts available on large orders. This company offers fast production times and expedited shipping. CafePress.com allows you to add your artwork or logo to their products and order them in any quantity, even just a single item.
Consider the shipping cost of promotional merchandise
Shipping costs can add a considerable amount to the grand total when you order promotional products, especially when ordering heavy or bulky merchandise. This isn't a consideration if you order from a local company, but if you order from a company that isn't located near you, shipping costs are a consideration. Some promotional products companies offer free shipping on all orders.
Try: TheDiscountPrinter.com and CustomInk.com both offer free ground shipping to any location in the United States, excluding Hawaii and Alaska. Expedited shipping is available for a fee.
- If you find a promotional product that you really like but, don't need the minimum quantity, call the company. Many promotional product companies will offer you a slightly higher price in exchange for removing the minimum quantity.
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