Resources for Public Relations Agencies

Public relations agencies providing press release services, event planning, reputation and crisis management.
PR Agencies in Washington, DC

Agencies specializing in press release services, event planning and reputation and crisis management. more »

PR Agencies in Massachusetts

Agencies specializing in press release services, event planning and reputation and crisis management. more »

Public Relations Agencies in the United States

A list of public relations agencies in the United States. more »

Public Relations Agencies for Technology

Public relations agencies specializing in technology. more »

PR Agencies in New York

Quickly find PR firms in New York offering a full range of public relations services. Research New York PR agencies that specialize in press release services. Select a New York pub… more »

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PR Agencies in Florida

Agencies specializing in press release services, event planning and reputation and crisis management. more »

LEVICK

LEVICK is a public relations firm with offices in DC and NYC. Practice areas include crisis, corporate, financial, litigation, and public affairs.

http://levick.com
Riley Communications Public Relations and Marketing Agency

Riley Communications offers reputation management for bottom-line results through public relations, PR/marketing plans & action-inducing media cover.

http://rileycommunications.com/

Public Relations Agencies

A public relations agency can help raise your company's profile with customers and the media. A PR firm can write and issue press releases when you hire key personnel or launch new products and services. Professional publicists often are skilled at pitching stories about your company to newspapers, TV stations and magazines.

Some PR agencies help run focus groups or conduct market research. They also can help plan events ranging from charity dinners to book signings. Should your company ever face an image problem -- if you're sued, for instance -- a public relations agency can assist with crisis management. PR firms vary by expertise; some focus on getting businesses visibility with consumers, while others concentrate on increasing exposure in the business community.

When deciding to hire a PR firm, consider the following:

  1. Are you introducing new products or services into the marketplace?
  2. Is your company facing an imminent image crisis?
  3. Would your business benefit from media exposure or do you need time to grow it gradually, by word-of-mouth or referrals, before talking to the press?

Choose a publicist

PR firms range from one-person local operations to large behemoths. Pricing varies considerably, so assess your needs and budget when choosing whether to use a publicist.

Set up a budget

Figure out how much you're willing to spend on a publicist, on an hourly basis and for the year. Rates vary from $50 to $500 an hour, depending on the publicist's experience. To set a budget, first calculate the percentage of revenue you're willing to spend on promotional efforts.

Measure results realistically

PR firms can help get your company's name in the media, but they can't necessarily get a small local business global exposure. Likewise, they can help you handle a crisis, but can't make the press stop writing about it.
  • Know what you want a PR agency to do for your business before you hire one.
  • Figure out your PR budget before looking for an agency.
  • Keep the agency you hire up to date on all new developments; doing so might require designating an in-house point person to work the agency.