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Radio advertising is a great way to reach millions of listeners on their daily commutes or in their homes. If your business has never used radio advertising, it can be a great addition to your advertising strategy and provide an excellent return on investment. Radio advertising allows businesses to reach listeners at times when they will not be watching television, reading the paper or surfing the web.
When considering radio ad buying and placement, a business needs to consider the type of station that will be suit their ad and message. Choose stations that target your business demographic. Many radio ad companies also allow businesses to choose the date and time for their ad to run. Ads that play during the weekday morning and evening rush will be more expensive, but may reach more potential customers. Late night and weekend spots will be cheaper.
Professionals and advertising companies can help you develop a radio ad buying and placement strategy to hit your target demographic at the right time and lead to sales and buzz about your business. Business.com provides information about the process and links to companies that can help your business buy and place radio ads. Please click on the links on the left to find out more.
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