Compare These Top Vendors for Reputation Management


Firms providing crisis and reputation management services.
T.J. Sacks & Associates

T.J. Sacks & Associates is a full-service New York-based public relations agency. We help to create awareness and support for products, services, management views and intellectual capital. We have core competencies in all aspects of PR and marketing communications. Our client base is local, national and worldwide and our record for success is unparalleled. Expertise includes branding, consumer goods and services, B2B and healthcare.

T.J. Sacks & AssociatesVisit tjsacks.com

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Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments.

www.business.com/sales-and-marketing/newspaper-advertising/
Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses.

www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.

www.business.com/sales-and-marketing/magazine-advertising/
Advertising Jobs

Information on employment in the advertising industry.

www.business.com/sales-and-marketing/advertising-jobs/
Health Care Marketing

Offering advertising and marketing services for health care businesses.

www.business.com/sales-and-marketing/health-care-marketing/
Automotive Advertising and Marketing

Offering advertising and marketing services for automotive businesses.

www.business.com/sales-and-marketing/automotive-advertising-and-marketing/
Yellow Pages

Quickly find online providers of local yellow pages and international yellow pages. Browse our directory listings for links to business yellow pages. Locate a yellow page directory that allows you to find businesses faster.

www.business.com/sales-and-marketing/yellow-pages/
Saving Money on Food and Beverage Advertising and Marketing

Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/

Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

Food and Beverage Advertising and Marketing Key Terms

Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/

Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »

Defensive Marketing


Defensive marketing uses military metaphors to craft a strategy for survival. A smart defensive marketing plan is crucial for small companies, whose survival often depends on preserving relationships and guarding a niche. If you have a limited budget, you may find that defensive marketing provides more bang for the buck than prospecting for new customers.
  1. Marketing, in many aspects, is like war. You must take aim at your competitors and defend your turf from would-be attackers at all times.
  2. A defensive strategy can stave off rivals or even eliminate them. Remember to counter any attack with equal or greater force.
  3. A strategic plan should protect your company's market share, profitability and product positioning.

Be innovative

A moving target is harder to attack, so you must constantly innovate. Introduce new products, launch replacement products, reposition or change promotional focus. All of these strategies make it harder for your competition to keep up with your business and figure out where it's headed.

Make it difficult for the competition

Sometimes you just need to make it difficult for your competition to enter the marketplace.
U.S Patent and Trademark Office.

Increase customer satisfaction

Keep customers happy. Satisfied customers are less likely to jump ship. Solicit and analyze customer feedback regularly, and make any necessary changes.
  • If you are attacked, retaliate with an attack on the competitor's weakest point.
  • Be vigilant in scanning for potential attackers.
  • A smart defense is to attack your own business to discover weak spots that can be fortified, and thus improve its position in the marketplace.