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Reputation management - Wikipedia, the free encyclopedia

Reputation management is the understanding or influencing of an individual's or business's reputation. It was originally coined as a public relations term, but ...

Top Online Reputation Management Tips for Brand Marketers - Forbes

Mar 4, 2014 ... Many marketing executives fail to understand how poor online reputation management can damage their company's sales. To that end, I spoke ...

The Dark Side Of Reputation Management: How It Affects Your ...

May 9, 2013 ... There's an increasingly dark side to online reputation management A week ago I had no idea the hornets' nest I'd opened when I wrote about ...

10 Things You Need To Know About Online Reputation Management

Nov 20, 2013 ... Do you need an online makeover? A reputation expert explains why you might.

Reputation.com | The online reputation management leader

In a nutshell, online reputation management, or ORM as it's known, is the practice of making people and businesses look their best on the Internet.

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Online Reputation Management - A Reputation Management ...

Are you tired of seeing that negative result show up when searching your name? Have negative results from searches hurt your business? Online Rep ...

The Definitive Guide to Online Reputation Management - KISSmetrics

In this guide, I'm going to explain the role of online reputation management in today's business and media landscape. Companies of every size can benefit from ...

Reputation Management - Huffington Post

Despite an organization's best efforts at reputation management, a nasty (or worse yet, entertaining) anecdote about leadership can go viral in an instant.

Online Reputation Management Services | Outspoken Media

Your reputation is everything. Outspoken Media's online reputation management services are designed to go into the world of social media, find mentions of ...

The World of Black-Ops Reputation Management -- New York ...

That's when I found myself deep in the world of black-ops reputation management. 67 Comments. By Graeme Wood; Published Jun 16, 2013. ShareThis ...

Online Reputation Management | BrandYourself.com

Basically, online reputation management is the process of controlling what shows up when ... Part 1: Diagnose Your Google Ranking & Online Reputation.

Reputation Resolutions

Reputation Resolutions is an online reputation management firm that specializes in the complete removal of false and defamatory information online.

reputationresolutions.com

Defensive Marketing


Defensive marketing uses military metaphors to craft a strategy for survival. A smart defensive marketing plan is crucial for small companies, whose survival often depends on preserving relationships and guarding a niche. If you have a limited budget, you may find that defensive marketing provides more bang for the buck than prospecting for new customers.
  1. Marketing, in many aspects, is like war. You must take aim at your competitors and defend your turf from would-be attackers at all times.
  2. A defensive strategy can stave off rivals or even eliminate them. Remember to counter any attack with equal or greater force.
  3. A strategic plan should protect your company's market share, profitability and product positioning.

Be innovative

A moving target is harder to attack, so you must constantly innovate. Introduce new products, launch replacement products, reposition or change promotional focus. All of these strategies make it harder for your competition to keep up with your business and figure out where it's headed.

Make it difficult for the competition

Sometimes you just need to make it difficult for your competition to enter the marketplace.
U.S Patent and Trademark Office.

Increase customer satisfaction

Keep customers happy. Satisfied customers are less likely to jump ship. Solicit and analyze customer feedback regularly, and make any necessary changes.
  • If you are attacked, retaliate with an attack on the competitor's weakest point.
  • Be vigilant in scanning for potential attackers.
  • A smart defense is to attack your own business to discover weak spots that can be fortified, and thus improve its position in the marketplace.