Purchasing resources for Sales Marketing


B2B sales industry directory. Vendors offer services such as: customer acquisition, sales management, sales force strategies, and selling techniques.

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Telemarketing

Providers of outbound telemarketing services and business telemarketing lists. Research telemarketing companies offering telemarketing sales services and other telephone marketing solutions for businesses.

www.business.com/sales-and-marketing/telemarketing/
Sales Employment

Recruiters and job boards for sales professionals.

www.business.com/education/sales-employment/
Channel Marketing

Experts who specialize in channel marketing strategies.

www.business.com/sales-and-marketing/channel-marketing/
Sales Promotions

Discover sales promotion ideas. Research information on sales promotions and incentives such as coupons, rebates, and contests. Identify marketing promotion and sales promotion agencies that offer services that suit your business needs.

www.business.com/education/sales-promotions/
Sales Leads

Quickly find sales leads, sales lead lists, and companies offering lead generation services to clients seriously seeking leads. Before you purchase sales leads, review lead generation companies offering leads for sale.

www.business.com/sales-and-marketing/sales-leads/
Marketing Software

Vendors of business marketing software. Start a marketing campaign, create a marketing plan, or manage online traffic with one of these marketing systems.

www.business.com/software/marketing-software/
Marketing Analysis

Companies that provide marketing analyses and related services.

www.business.com/sales-and-marketing/marketing-analysis/
Promotional Products

Quickly find providers of promotional merchandise and business promotional products. Review listings for links to promotional product companies and suppliers of business promotional items such as calendars, mugs, and buttons.

www.business.com/sales-and-marketing/promotional-products/
Saving Money on Food and Beverage Advertising and Marketing

Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/

Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

Food and Beverage Advertising and Marketing Key Terms

Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/

Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »

Developing a Sales Strategy


Saying that you want to reach $1 million, $10 million or any other number in annual sales is one thing; figuring out how you're really going to do it is another. Setting lofty sales goals is useless unless you develop a strategy to reach those objectives. Implementing a strong sales strategy can maximize your sales efforts and improve your bottom line. When developing your sales strategy, consider these elements:
  1. Sales goals.
  2. Staffing requirements.
  3. Training and management of staff.
  4. Reporting processes and metrics to measure performance.
  5. Sales techniques.
  6. Your target market.
  7. Your competitive advantage.
  8. Costs.

Identify your goals

Forecasting sales is more of an educated guess than a mathematical formula. Start by estimating monthly sales for one year and then annual sales for three years. If you've been in business for some time, make projections based on past sales history. If you're a startup, estimate by looking at the sales of other products or companies like yours.

Consider your sales team

If you have a sales staff, it will play a huge role in your sales success. Hiring the right people is critical. But you must also supply them with the training and sales materials necessary for success and you must provide ongoing management.

Develop sales techniques

Decide which techniques and strategies you and your sales team will use to reach your target market, such as telemarketing, email marketing or exhibiting at trade shows.

Create reporting processes and measure success

To keep track of your sales team's efforts, develop a reporting system. Decide how you will measure your sales team's performance and communicate your plan with your salespeople so they know what's expected of them.

Set a sales budget

Your sales budget should include costs for sales force training, compensation, entertainment, travel and administration.

Put your plan in writing

Detail your sales strategy in a comprehensive sales plan. Similar to a business plan, a sales plan should be your roadmap to help you arrive at your sales goals.
  • Review your sales strategy often and make adjustments as necessary.
  • Don't forget to include incentives and performance bonuses in your sales budget.
  • Solicit feedback on your sales strategy from your sales reps. Since they're on the front lines, they may have innovative ideas to increase sales or to streamline the process.