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Companies that provide search engine marketing services. SEM firms that will optimize business websites and internet search engine marketing campaigns.

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Search engine marketing - Wikipedia, the free encyclopedia

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results ...

What Is Search Marketing? - Search Engine Land

Originally called “search engine marketing,” the shorter phrase “search marketing ” is now often used as the umbrella term over SEO and SEM. The longer ...

Search Engine Marketing (SEM), Paid Search Advertising (PPC ...

A guide to search engine marketing and search engine optimization. Forums, reviews, articles, ratings, and frequent newsletters. Paying members receive ...

Introduction to Search Engine Marketing - SEMPO

The concept behind Search Engine Marketing (SEM) is quite simple: when a consumer or business person searches the Web through either a text box or by ...

Search Engine Marketing - Marketing for Search | WordStream

Search Engine Marketing is the art of driving more and better qualified traffic to your website; WordStream's SEM tools automate the process of creating highly ...

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Search Engine Marketing – Google Online Marketing Challenge

A solid understanding of search engine marketing is vital to a successful digital marketing campaign. In this course you will learn about how your website is ...

Search Engine Optimization, Link Building, PPC, Reputation ...

Discover the search engine marketing services offered by leading search engine optimization company SubmitExpress.com like content writing and link ...

Search Engine Marketing & Search Engine Optimization Services

Offers search engine optimization (SEO) marketing services & placement since 1998. Ranked the #1 Search Engine Optimization (SEO) Firm by Website ...

What is Search Engine Marketing (SEM)? Webopedia

SEM is short for search engine marketing. SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within ...

Why SEO is Important - The Beginners Guide to SEO - Moz

Why Search Engine Marketing is Necessary. An important aspect of Search Engine Optimization is making your website easy for both users and search engine ...

What is search engine marketing (SEM)? definition and meaning

Definition of search engine marketing (SEM): Internet marketing method that focuses on purchasing ads which appear on the result pages of search engines ...

Philadelphia SEO and PPC Company 215-675-8200

A lot of search marketing companies will try to sell you on the amount of clicks you get or the volume of impressions. We disagree. It's not about the quantity of ...

ClickXPosure

We understand the importance of online marketing to your business. Using the latest solutions in Search Engine Marketing, we'll help to establish your

www.clickxposure.com
Lead Horse Marketing LLC

Provider of online marketing services to small and medium-sized businesses; ranging from SEM account management to strategic consultation.

www.leadhorsemarketing.net
Pay Per Click Management

ThinkSEM Consulting has extensive experience in the major sponsored search platforms. We are Google Adwords certified and adCenter accredited.

www.thinksem.com
Search Discovery

Search Discovery is an Atlanta-based Interactive Marketing Agency with a focus on SEO, Paid Media and Web Analytics.

www.SearchDiscovery.com
Search Engine People

A professional search engine positioning firm offering services in Search Engine Optimization, Pay Per Click, Social Media and more!

www.searchenginepeople.com
SEOReseller.com

Resellers of white label SEO, customized solutions for existing SEO/SEM companies and web design companies, the original seo reseller program.

www.seoreseller.com
SEOServices.com.au

SEO services & local SEO for businesses in Australia. We offer digital marketing services and cost effective SEO solutions that are scalable.

www.SEOServices.com.au

Search Engine Marketing for Small Business


That whoosh you just heard was the rush of thousands, nay, millions of businesses moving to online ads and other paid inclusion search marketing programs to help drive sales and growth. Call it search engine marketing (SEM), keyword advertising, pay-per-click (PPC) or cost-per-click (CPC) -- whatever name you use spells the same thing: a great, cost-effective way for small and medium businesses to reach prospects anywhere, anytime.

Almost any business that wants to attract prospects and customers should consider it. For reaching broad market segments via the web, it can't be beat. For reaching specialty markets, it's great too. It's also great for advertising locally; and especially great if you are the type of entrepreneur who likes keeping an iron grip on your budget. Top benefits include:
  1. Speed, flexibility and control. Write your copy, open an account, set your budget and see your ads online within hours. Quickly change your ad message and keywords or turn your ad on/off with a mouse click. Manage your account from the comfort of your office PC.
  2. Establish a monthly spending cap so you never spend more than you want.
  3. Track results with greater control and precision than you've ever had before. See detailed, up-to-the-minute performance reports 24/7.
  4. Target your effort locally, to special topic interests, market segments or in other ways.
  5. Pay only to reach people who show an interest in your product or service by reading and clicking on your message, ad, content, location map or whatever you use.
  6. Start as small as you like and build your budget as your business grows.
Get more free search engine marketing tips at BizBest. 

Get it done in Google AdWords

Google AdWords is a quick and simple way to buy targeted cost-per-click (CPC) ads, regardless of your budget. Ads are displayed along with search results on Google, as well as on search and content sites in the Google Network, including AOL, EarthLink, HowStuffWorks and many others.

Say yes (or at least maybe) to Yahoo

Yahoo offers excellent online advertising and other "paid inclusion" solutions for small business. Their "Search Marketing" product can deliver a huge audience for your ads.

Target your SEM efforts locally

Options for advertising a business locally online have blossomed.

Go with vertical search to reach B2B and other specialized markets

To reach a more specialized audience for your ads, look to "vertical search engines."
Business.com leads the pack in the B2B arena and is the world's largest B2B advertising network, including partners such as The Wall Street Journal, Business Week, Forbes, Entreprener.com and many others. Locate other vertical search sites at SearchEngines.com.

Have SEM specialists submit your business across the internet

Web popularity has spawned several excellent services that will help launch and refine your search engine marketing effort.

Generate more keyword ideas for your ads and other SEM

Free online tools can suggest possible keywords for your ad campaign and reports how those terms have performed.

Get fluent in SEM-speak

The world of search marketing speaks an entirely different advertising language than you may be accustomed to.
  • Don't measure search marketing success just by the math. Sure, the number of clicks and conversions you get is important. But search ads can also be golden for testing different ad copy, boosting a brand rather, generating PR and diversifying your marketing base to include local ads, shopping ads, map listings and more.
  • With no monthly minimum spending limit or time commitment and only a minimal fee to set up your account, Google AdWords is certainly worth a try.
  • There's no waiting to change or manage your online ads. Login and manage your own bids and copy from the comfort of your own computer with the self-serve tools offered by most sites.
  • Consider increasing your visibility with a "featured" ad or other premium placement options. It costs more, but might be worth it.
  • Make your listing work harder for you by highlighting multiple products and services within each listing with multi-links.

Get everything you need to grow your business

Receive tips, tools, and case studies with the Business.com Advisor, our weekly email newsletter

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