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Marketing is one of the most important aspects of business. Having the best products or services around does not matter if consumers are not aware of your company. While advertisement can be expensive, plenty of affordable options exist for small business advertising and marketing.
Offer a temporary deal or promotion to attract customers. You can get the word out through radio advertisements, newspaper ads, flyers, and window banners. If you provide a great deal and excellent customer service, you can also benefit from word-of-mouth advertising.
Offer a free informational product on your website, such as a short e-book or quarterly newsletter. Interested parties will provide their email addresses, and you can then send occasional emails with coupons, suggestions, how-to information, and ideas related to your product.
Consider hiring copywriters and graphic designers to create your brochures, websites, business cards, and circulars. While you may be able to create some of these items with your own equipment, a highly professional job can make a great impression on prospective customers.
Create a rewards program for your existing customers by offering them a discount for business referrals. For example, offer 20 percent off a future purchase for every five sales the person generates. For more ideas and information on small business advertising and marketing, visit the links at Business.com.
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