Purchasing resources for Small Business Advertising and Marketing


Offering advertising and marketing services for small businesses.

Search Results

McCabe Marketing Inc.

Small business & start-up marketing firm. Got a project on your wish list? Learn how to get more sales leads. Free consultation 416-949-6022.Call now

http://www.mccabemarketing.ca
demandmart

Our smart marketing platform is designed to help you succeed online and boost your sales by finding new customers and selling more to existing ones.

http://www.demandmart.com
Internet Directories and Portals

General directories and search engines for finding information, news, and photos on the Internet.

www.business.com/internet/internet-directories-and-portals/
Search Engine Marketing

Companies that provide search engine marketing services. SEM firms that will optimize business websites and internet search engine marketing campaigns.

www.business.com/sales-and-marketing/search-engine-marketing/
Internet Marketing

Providers of internet marketing services, including creation and management of pay per click campaigns, affiliates and email marketing. Vendors can help businesses create an online marketing strategy.

www.business.com/sales-and-marketing/internet-marketing/
Advertising and Marketing

Directory of business marketing firms and marketing advertising services. Research information about marketing and review marketing and advertising companies offering various services for business.

www.business.com/sales-and-marketing/advertising-and-marketing/
Marketing Promotions

Directory of advertising and marketing promotions. Providers of promotional marketing products and services, including corporate giveaways, product placement, point-of-purchase displays, and sweepstakes.

www.business.com/sales-and-marketing/marketing-promotions/
Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments.

www.business.com/sales-and-marketing/newspaper-advertising/
Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses.

www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Saving Money on Food and Beverage Advertising and Marketing

Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/

Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

Food and Beverage Advertising and Marketing Key Terms

Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/

Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »

Marketing: Top 10 Small Business Marketing Mistakes


Marketing is a contest for people's attention. Traditional mass marketing fights for people's attention by interrupting them. A 30-second spot interrupts your favourite TV show, a telemarketer calls right when you are sitting down to dinner. In the past, this has been quite effective. But now, there's been a paradigm shift. There's too much information - too much going on - and we're being overloaded with interruptions.

Last year, the average consumer saw or heard over 1 million marketing messages - that's close to 3,000 per day. No one can pay attention to that many distractions. So what consumers have started to do is ignore them. So how does a small business owner combat that?

Most small business owners complain that "Nobody knows who we are or what we do!" I know the answer to that predicament: "They don't tell anyone!" And if they are marketing and promoting - they are not doing it effectively. They are forgetting who their customer is (target market) and they give little consideration to how to reach them.

Most companies market haphazardly. They are drawn in a million marketing directions and often fail to create a targeted marketing strategy.

Just like The David Letterman Show - Here's a list of Top Ten Small Business Marketing Mistakes:

1. A different logo, look and tagline with every promotional piece

2. Believing one or two print ads will give a business instant success

3. Not hiring professionals to do a professional job

4. Forgetting to make the most of a first impression

5. Not understanding, defining or remembering your target market

6. Creating a marketing plan but never looking at it or implementing it

7. Neglecting to track marketing dollars - return on investment

8. Ineffective use of time and money with networking and charitable giving

9. Selling features not solutions, benefits and value to the customer

10. Not reserving their domain/URL

So please take the time to evaluate last year's marketing plan and create a new improved better bang for your buck marketing plan for 2008. And be sure to consider these mistakes and learn from them.

In closing, my prediction for 2008 - businesses that make the most of technology will see their marketing efforts pay long term dividends.
http://www.score.org/om_8.html
http://smallbiztechnology.com/
http://technology.inc.com/hardware/articles/200712/campbell.html

Planning is the key to effective marketing - but it doesn't have to be complicated or costly.

STOP BEING THE BEST KEPT SECRET. STAND OUT FROM THE CROWD.


Kimberly Dawson of Blue Banana Marketing, Ontario, Canada, helps small business cut through the confusion amassed by so many marketing options. She helps entrepreneurs better understand and reach their target markets by more effective utilization of limited marketing dollars.

http://www.bluebananamarketing.ca