Stock Photo Agency

Home » Sales and Marketing » Stock Photo Agency

Tips & Advice to help you make your decision on Stock Photo Agency

Stock photography involves the licensing of photographs to businesses for specified uses. A stock photo agency will have a huge amount of images that can be purchased, all of which are usually stored in a searchable online database.

Many companies need images for their marketing campaigns and websites. Often it is easier and quicker to use existing photographs than to commission them yourself. The stock photos are usually produced in professional studios and are of high quality.

A major advantage for most companies is that they do not need to hire a professional photographer for a project, which saves time and costs associated with this. On the other hand, you may not get as specific an image as you would like. The photos will also not be unique and could be used by competitors as well. However, the vastly reduced costs of using stock photos usually outweigh the disadvantages for most creative projects undertaken by most businesses.

There are many stock photo agencies advertising on the Internet, and some specialize in certain types of image. Some larger companies include Getty Images, Shutterstock and iStockphoto.

To find out more about how a stock photo agency can help your business, click on the links on this page, which were researched and compiled by Business.com.

Stock Photos and Graphics

The latest desktop publishing and Web site creation systems make it easier than ever for a small business to create terrific looking marketing materials, presentations, newsletters, Web sites and other items. But finding great-looking but affordable photos and other graphics to work with has been a problem.

The best photos and graphics come from professional photographers and graphic designers who create exactly what you need. But hiring professionals to create custom work is prohibitively expensive for most small businesses.

Now there's a solution: Web-based stock photo services that offer millions of high quality, royalty-free stock images (photos and other graphics) that you can download to your heart's content for a modest subscription fee, or in some cases for free. High quality, royalty-free photos that can literally cost just pennies at online subscription services can be used for all kinds of purposes, including these:

Web sites
Multimedia presentations
Trade show displays
Billboards and banners
Packaging and labels
Broadcast video
Business cards and letterhead
Brochures
Office, store or restaurant decoration
Public areas

Find free photos on the Web

There are innumerable sites on the Internet that offer free photos for public use. Why free? Many sites try to attract customers with free images in the hope that they will purchase additional materials.
Try: Sites that offer free stock photos abound. Check out ImageAfter for completely free photos. Try Dreamstime for photos as inexpensive as $1 apiece, or browse About.com and its lists of free or inexpensive photos.

Download high quality, royalty-free photos and other graphics by subscription

Simply sign up for a plan, pay one low fee and download hundreds of royalty-free stock photos per month.
Try: Need photos on a regular basis? Consider subscribing to a stock photo service like the one at 123RF. Subscriptions generally provide a certain number of photos monthly. Shutterstock has a download service you should consider.

Know the difference between "free" and "royalty-free."

Free photos are just that — they cost nothing, but may be limited in what you're allowed to do with them (for instance, some are not free for commercial use). Read the fine print. Royalty-free photos, on the other hand, aren't free — they just don't generate fees every time you use them, as rights-managed photos do.
Try: Learn the definitions of royalty-free, rights-ready and rights-managed photos at Getty Images, which offers a multitude of stock photos in all categories. A few other popular sites for finding royalty-free (as well as rights-managed photos) are Fotosearch and Photostogo.

Find free clip art on the Web

Clip art is the term for stock graphic elements that you can use to jazz up the document you're designing. Whether it's an American flag or a bullfrog, you can probably find an illustration that suits your taste.
Try: There's also a plethora of sites offering free clip art. For instance, see GalaxyGauge's nifty Graphic Type Library for artistic drop caps, ABitBetter's funny "Screen Beans" or register on Freeze.com to access a large database of free clip art. Find more free clip art Web sites at About.com.

Consider licensing artwork for limited use

If you can't find what you need free, consider licensing what you need; you won't have to buy the work outright, as you're just paying to use it for a certain amount of time.
Try: See Sarno Photography and Web Design for information on the benefits of licensing. To search for artwork available for license, check out Photographer's Direct, Fotosearch and Photostogo.

Just because a photo doesn't have a copyright notice doesn't mean it's not copyrighted.
Keep in mind the resolution of the photos you're considering. If you only plan to use a small piece of it, and you plan to blow it up larger, the photo may wind up being too grainy.
Consider contacting local design schools to see if any photography or illustration students might be willing to work inexpensively for the experience — and a credit line.
Royalty-free photos are generally yours for unlimited use; the price is determined by the size of the photo, not its usage. (Prices vary from very low — less than a dollar, depending upon the account you have with the vendor, the size of the image, etc. — to quite a bit.)
If you're a heavy user, consider buying CDs of royalty-free photos, which can keep prices down.