Advisers and consultants providing strategic marketing planning services.
Purchasing Resources for Strategic Marketing Planning Consultants
Nation's largest firm with most experienced C-level executives
Customizable Microsoft marketing. Tools that help you generate leads.
Register Now for a Top Executive Education Program. March 29-30!
Survive and thrive with our business planning services.
Compare Marketing Consulting Price Quotes and Save!
Download Strategic Marketing Planning Consultants White Papers
Writing a Marketing Plan
Steps to writing an effective marketing planBy Jon Miles, Business Development Manager, Exact Wave If you need to increase your sales and are a loss at what to do, you may want to consider spending the time to write a marketing plan. A marketing plan is a detailed outline of your product’s marketing strategy, along with the foundation and reasoning for this strategy and specific actions you plan to take to meet your marketing goals. Marketers and entrepreneurs write marketing plans because it gives them a chance to outline and research the important details surrounding their business, products, and customers. Marketing plans can follow many different formats, but generally your marketing plan should: 1. Describe your current situation.
2. Describe where you want to be.
3. Describe how you will get there.
Describe the current situation
To get started on your marketing plan, you need to analyze your products or services, your distribution network, and your competitors. You will also want to look at the current financial situation for the products and the results of any previous marketing efforts. Some find it helpful to perform a SWOT analysis in this section of their marketing plan. A SWOT analysis charts out a company's strengths, weaknesses, opportunities, and threats.
Try:
You can download a SWOT Analysis template from BusinessBalls.com to get started on your situation analysis.
Research and analyze your market
Good market research will create a strong foundation for your marketing plan. While there can be a lot of "trial and error" in marketing, it is always important to make educated decisions. Market research will help you do this. Analyze your target market and break it into segments. Next, research the demographics of the segments you will target. For consumers, include the gender, marital status, age range, education, level, etc. If you are targeting a business, include the company size, job titles of decision makers and annual revenues of the businesses you want to target. You will also want to research the market needs, trends, and growth as part of your market research.
Try:
Finding information for the situational analysis can be a daunting task. I prefer to use the information available from the Census Bureau to find demographics for my target market. The US Department of Commerce also has a helpful market research seach tool.
Describe where you want to be
Next, you'll want to list some objectives for your marketing efforts. These objectives generally fall into two categories: Marketing Objectives and Financial Objectives. Financial objectives focus on the profits that will result from your marketing strategy. "Earn $500,000 in profits" would be a financial objective. Marketing objectives tend to be more abstract than financial objectives. A marketing objective may be to improve customer retention.
Try:
Marketing Plan Pro has many examples of marketing plans that may give you ideas for your own marketing objectives.
Describe how you will get there
Finally, you're ready to develop the meat of your marketing plan. In this section you'll want to be specific on what you will do to achieve your objectives and who is responsible for accomplishing them. You will also want to include sales forecasts and a marketing budget for your products.
Try:
For help with creating your budget, forecasts, and action plan, I recommend the marketing plan template available from Marketing Plan Success.
Nation's largest firm with most experienced C-level executives
Customizable Microsoft marketing. Tools that help you generate leads.
Register Now for a Top Executive Education Program. March 29-30!
Survive and thrive with our business planning services.
Company that specializes in developing and executing marketing plans and provides Internet marketing services.
http://www.anteroconsulting.com/
Australia-based company providing integrated business solutions. Divided into the four areas of management, human resources, marketing and training and development. Strategic market planning available.
http://www.businessdecisions.com.au/
Business Development Specialists
Marketing and management consultant providing strategic planning, marketing management, product development, advertising and financial consulting services.
Business Development Strategies for Internet (BDSI)
Texas-based company provides web design and Internet marketing plans with strategic planning and domain name registration.
Catalyst Management Consulting
Management consulting services: project risk management, capturing and specifying requirements, new product development, strategic planning and alignment, assessments, workshops, project office and proposal capture.
Provides strategic planning and business development consulting. Based in
Provides marketing training, marketing planning and market research services in Europe.
http://www.downesmarketing.co.uk/
Management consulting company that assists small to medium-sized businesses with strategic planning, sales and marketing.
Provides solutions to offline and online marketing and business development issues that require objective evaluation and action.
http://www.focusa.com/services1.htm
Provider of marketing services, including e-surveys, one-on-one interviews, strategic media planning, industry and competitive analyses, marketing communications and business development.
International marketing consulting and training company. Provides training and courses on marketing and business strategy, sales and marketing. Headquartered in San Jose, California with offices worldwide.
Company assisting organizations in improving their performance by conducting assessments and audits, providing consultation and research reports, and facilitating strategic planning committees.
Professional services firm specializing in business-to-business sales and marketing consulting in the areas of strategy, creative, technology, direct marketing and research.
Provider of a full range of services including strategic planning, database marketing and management, Internet marketing, creative development, production and fulfillment. Based in Atlanta, Georgia.
Communications consultants providing branding and effective messaging for internal and corporate channels. Specialized industry sector expertise.
Provider of strategic thinking, marketing and sales skill development and training/consulting solutions for the pharmaceutical and healthcare industries.
Marketing Development Resources, Inc
Specializes in marketing, sales, new product development, market research, public relations, strategic alliances and strategic market planning. Based in New Canaan, Connecticut.
Specialising in strategic planning, real time research, international telephone research and new product development and management buyouts. Basedin San Jose, California.
Atlanta, Georgia based application service provider (ASP) for marketing departments and creative agencies providing Web-based management and collaboration applications for marketing projects, helping to organize and distribute marketing collateral and cre
http://www.marketingcentral.com/
Consultancy in strategic marketing, mentoring, market positioning & market research for business-to-business, manufacturing, distribution or service companies with a customer focus; conducts workshops & seminars; located in the UK.
http://www.mentorsinmarketing.co.uk/
Novak Marketing provides both market research and marketing strategy services, including market positioning, name equity analysis, satisfaction studies, executive studies, and psychological research. Based in New York.
http://www.novakmarketing.com/
Strategic marketing consulting firm, providing marketing, business development and strategic planning services.
http://www.nucifora.com/consulting_svcs.html
Rainmaker Marketing Corporation
Consultancy providing strategic business planning services and marketing program development.
http://www.rainmakermarketing.com/
Provider of multidisciplinary data preparation services, firewall consulting services, Internet systems consulting services, energy industry consulting services, medical consulting services and chemical consulting services. Products and services are sold
A marketing consulting company specializing in strategic and tactical marketing, developing marketing plans, product development, market analysis, marketing training, and Internet marketing. Based in Hilliard, Ohio.
Consultancy specializing in strategic marketing, advertising, public relations and multimedia.
Strategic marketing consultancy providing custom services in marketing research, marketing planning, marketing education and Internet resources training.
Marketing and management consulting firm serving clients in the areas of product and service development, sales support, brand management, customer satisfaction and business strategy.
Tips & Advice to help you make your decision on Strategic Marketing Planning Consultants
Are you interested in stretching your limited marketing budget as far as possible? Strategic marketing is the science of streamlining your marketing methods to produce the best possible results at the lowest cost to your company. For businesses looking to maximize the effectiveness of a marketing plan, strategic marketing planning consultants may provide a solution.
Researching and analyzing a market is both time-consuming and expensive. Professionals have the experience and resources to split your market into targetable segments and the skills to reach these segments successfully. Businesses interested in professional marketing assistance have several options. Full-service firms ... more
Are you interested in stretching your limited marketing budget as far as possible? Strategic marketing is the science of streamlining your marketing methods to produce the best possible results at the lowest cost to your company. For businesses looking to maximize the effectiveness of a marketing plan, strategic marketing planning consultants may provide a solution.
Researching and analyzing a market is both time-consuming and expensive. Professionals have the experience and resources to split your market into targetable segments and the skills to reach these segments successfully. Businesses interested in professional marketing assistance have several options. Full-service firms have the capacity to research, produce, and implement an entire marketing campaign. Marketing consultants, on the other hand, typically offer guidance and advice for companies that prefer to manage their own marketing efforts. Industry-specific marketing consultants may be especially well-versed in the needs of your particular industry.
Getting your message to the correct market can be an art. For many businesses, hiring strategic marketing planning consultants or other professionals can help you master this art. Business.com is a trusted resource that connects businesses with products and services such as strategic marketing support. For more information, visit the links to quality providers located to the left.
Privacy | Terms Of Use
© 1999-2012 Business.com Media, Inc. All Rights Reserved.