Compare These Top Vendors for Survey Research
Infosurv offers <strong>full-service customer and B2B/B2C</strong> market research. Uncover consumer insights, reduce customer churn, and increase successful product launches.
Maximize sales, investments with MaCorr Research Surveys. Custom Design, Targeted Samples, Expert Analysis. Free Consultation, money back guarantee.
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Firms that provide online surveys and other types of internet-based market research.
www.business.com/sales-and-marketing/internet-survey-research/Quickly find providers of market research data collection through market research surveys and focus groups. Browse data collection companies offering market research services including marketing lead lists and market data analysis.
www.business.com/sales-and-marketing/market-research-data/Market research companies, specializing in gathering data and providing market research information to assist in corporate decision-making. Find links to market research firms offering market trends, customer data, and usability testing.
www.business.com/sales-and-marketing/market-research/Vendors of market research software. Providers of customer survey software applications and email surveys for business marketing departments.
www.business.com/sales-and-marketing/market-research-software/Find consumer research vendors that offer consumer behavior analysis services. Review firms that provide consumer behavior surveys and customer satisfaction measurements. Identify a provider of consumer analysis services that suits your business needs.
www.business.com/sales-and-marketing/consumer-research/Companies that monitor and provide services to help companies track purchasing habits.
www.business.com/sales-and-marketing/consumer-purchasing-habits/Consultants specializing in the collection of market data.
www.business.com/sales-and-marketing/data-collection-consultants/Contact a specialist to help setup and run a focus group to gather valuable market research.
www.business.com/sales-and-marketing/focus-group/Providers of audience response systems and audience polling equipment, including audience keypad and voting devices. Review providers of keypad polling supplies and other audience response tools for business use.
www.business.com/general/audience-response/Reference materials about employee feedback.
www.business.com/human-resources/employee-feedback-information-resources/Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/
Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »
Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/
Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »
Survey Research
Surveys may help you to determine if a new business idea is viable. It may help you to grow your business, keep current customers satisfied and loyal, or increase sales. Survey research information can tell you if you are satisfying a customers needs, and how to improve your goods or services. With this information, you will:
1. Use survey research to determine how to most effectively market your business.
2. Discover new opportunities for your business in the market.
3. Identify weaknesses in your business with survey research information and figure how to best overcome them.
Hone in on your survey research targets with secondary research results
Secondary research will help identify the audience you need to survey, ask the right questions and analyze the data collected. Secondary research is usually easy to obtain and free, often in the forms of web directories, nonprofit agencies and government agencies.U.S. Census Bureau small business and industry page and Nielsen Ratings products and services page.
Purchase software to help with your survey research
Conduct comprehensive survey research on your own with the help of survey software. This will be time consuming, but will help you collect and analyze data. This information will help you keep current customers happy over the long-term, and most effectively market to new customers.Hire a survey research provider to help you focus your research
Professional survey researchers will get you the most up-to-date and accurate information available. This is probably the most costly way to conduct survey research, but is not always limited to large corporations.Find survey research easily online
Online surveys are the most cost-effective way for small businesses to get feedback. There are internet sites that will help you set up a customized online survey that may be as little as 100 person to much larger.- Avoid conducting "snail mail" or telephone survey research, which will cost thousands of dollars in the end.
- Turn current customer email recipients or mailing lists and into a survey research list.
- Save some money by designing the research survey yourself, since you know exactly what information your business is looking for.
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Tips & Advice for Survey Research
It's a lot easier to target customers when you know who those customers are. Survey research provides businesses with a window into the mindset and behavior of a targeted market or demographic. Surveys have the ability to illuminate market trends, test out new business ideas, and identify company strengths and weaknesses.
A professional research company can provide your business with an unbiased and accurate assessment based on information gathered from clients, employees, the community, or any group you wish to study. Survey consultants can deliver unique insight that may help you make the most of your research results. For companies interested in performing independent research, programs are available to assist in the collection and analysis of all types of data. Online surveys can often be personalized to focus on a small or large group. In some cases, secondary research on your industry may already be available on nonprofit, government, or educational websites.
Regardless of industry, testing the waters with a survey can prevent your company from making costly mistakes and help determine your future direction. Business.com is a trusted resource connecting people to business solutions like survey research. For more information, visit the list of links to reliable providers located to the left.
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