Top Vendors for Survey Research
Infosurv offers <strong>full-service customer and B2B/B2C</strong> market research. Uncover consumer insights, reduce customer churn, and increase successful product launches.
Customer, Consumer and Employee Surveys. Custom Design, Targeted Sample and Expert Analysis. Free Consultation.
Firms that provide online surveys and other types of internet-based market research. more »
Quickly find providers of market research data collection through market research surveys and focus groups. Browse data collection companies offering market research services inclu… more »
Market research companies, specializing in gathering data and providing market research information to assist in corporate decision-making. Find links to market research firms offe… more »
Vendors of market research software. Providers of customer survey software applications and email surveys for business marketing departments. more »
Find consumer research vendors that offer consumer behavior analysis services. Review firms that provide consumer behavior surveys and customer satisfaction measurements. Identify … more »
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Survey Research
Surveys may help you to determine if a new business idea is viable. It may help you to grow your business, keep current customers satisfied and loyal, or increase sales. Survey research information can tell you if you are satisfying a customers needs, and how to improve your goods or services. With this information, you will:
1. Use survey research to determine how to most effectively market your business.
2. Discover new opportunities for your business in the market.
3. Identify weaknesses in your business with survey research information and figure how to best overcome them.
Hone in on your survey research targets with secondary research results
Secondary research will help identify the audience you need to survey, ask the right questions and analyze the data collected. Secondary research is usually easy to obtain and free, often in the forms of web directories, nonprofit agencies and government agencies.U.S. Census Bureau small business and industry page and Nielsen Ratings products and services page.
Purchase software to help with your survey research
Conduct comprehensive survey research on your own with the help of survey software. This will be time consuming, but will help you collect and analyze data. This information will help you keep current customers happy over the long-term, and most effectively market to new customers.Hire a survey research provider to help you focus your research
Professional survey researchers will get you the most up-to-date and accurate information available. This is probably the most costly way to conduct survey research, but is not always limited to large corporations.Find survey research easily online
Online surveys are the most cost-effective way for small businesses to get feedback. There are internet sites that will help you set up a customized online survey that may be as little as 100 person to much larger.- Avoid conducting "snail mail" or telephone survey research, which will cost thousands of dollars in the end.
- Turn current customer email recipients or mailing lists and into a survey research list.
- Save some money by designing the research survey yourself, since you know exactly what information your business is looking for.
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Tips & Advice for Survey Research
It's a lot easier to target customers when you know who those customers are. Survey research provides businesses with a window into the mindset and behavior of a targeted market or demographic. Surveys have the ability to illuminate market trends, test out new business ideas, and identify company strengths and weaknesses.
A professional research company can provide your business with an unbiased and accurate assessment based on information gathered from clients, employees, the community, or any group you wish to study. Survey consultants can deliver unique insight that may help you make the most of your research results. For companies interested in performing independent research, programs are available to assist in the collection and analysis of all types of data. Online surveys can often be personalized to focus on a small or large group. In some cases, secondary research on your industry may already be available on nonprofit, government, or educational websites.
Regardless of industry, testing the waters with a survey can prevent your company from making costly mistakes and help determine your future direction. Business.com is a trusted resource connecting people to business solutions like survey research. For more information, visit the list of links to reliable providers located to the left.
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