Information on targeting a specific industry or market segments within an industry.
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Targeting Industry Segments
Win customers and build profits by advertising to industry segmentsBy Nate Waymire, Freelance Writer Industry segmentation is a means of defining the types of businesses to which your company will offer products and services and try to win over as customers. Your services will be in demand by industries that have similar needs, so it is essential to identify and categorize the industry segments and vertical market segments that will make up your potential client base.
Targeting industry segments will help expand your business because you are only marketing to companies that are likely to require what you have to offer. This saves you time and money. Targeting vertical markets will be profitable when you:
1. Establish your niche as a provider of goods for a well defined industry segmentation.
2. Dominate a vertical market by becoming the lead supplier of their goods and services.
3. Keep up with the ongoing and expanding needs of your vertical market segmentation.
Identify your industry segment
It is essential for any business to know what companies make up their vertical market segments. Tailor your marketing campaigns to the companies that are likely to work with you.
Try:
First Research, Inc. provides industry profiles to help determine which companies may be part of your industry market segment. Access profiles for every company in the United States or Canada with a free trial from Selectory.
Understand the needs of your vertical market
Your company must know what your clients need, and even what they don't realize they need. Make a personal connection with prospects to win them over. Show them not only what your company has to offer, but how your services will benefit them. Make offers that speak to them directly and solve business problems for them.
Try:
Include personalized messages on your website to your target customers with Valtira LLC. Try Listening Methods, a company that researches the opinions, needs and goals of your potential customer base. Quinetix helps you understand the needs of your clients so you can provide ongoing solutions.
Get your message out to your industrial market segments
Targeting industry segments via advertising is necessary to gain new clients and increase your profit margin. Work with a company that will help you with marketing to specific industry segments.
Try:
MyMarketingDept. Inc. assists small businesses to obtain sales meetings with potential clients. Elliance helps build your company brand and provides advertising to vertical markets. Faction Media is a full-service, business-to-business marketing company that guides you through the process of marketing to industry segments.
- Investigate how your competitors are advertising to industry segments that make up your vertical markets. Remain competitive with the pricing and special deals they offer.
- Produce a memorable logo or slogan that members of your industry segmentation will remember. When people have your company in mind, they are more likely to do business you.
Analyze Your Customer Database Discover Superior Segmentation
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Marketing consultancy helping professional service businesses attract new clients.
Online consortium of professionals providing high tech advertising, marketing and site design services.
Alexandria, Virginia-based company providing segmentation & one-to-one marketing program specifically designed for associations by Dale Paulson, PhD.
http://www.allegianceassociations.com/
A national coalition of nonprofit organizations sharing a vested interest in nonprofit postal policy. Located in Washington D.C.
http://www.nonprofitmailers.org/
American Society of Association Executives (ASAE)
Washington D.C. organization dedicated to enhancing the professionalism and competency of association executives, promoting excellence in association management, and increasing the effectiveness of associations.
Integrated marketing communications company for small and mid-sized service businesses.
http://www.avaloncommunications.net/
Full-service international marketing agency working with high tech companies expanding their operations into the European market.
Philanthropic Advisory Service of the Council of Better Business Bureaus.
BUBL Journals: Journal of Marketing for Higher Education
Table and contents and abstracts for Hawthorn Press' "Journal of Marketing for Higher Education."
http://bubl.ac.uk/archive/journals/jmfhe/
Sales channel development consultancy specializing in hi-tech and information technology (IT).
http://www.channelstrategies.com/
International marketing consultancy specializing in chemicals, technical products and related industrial sectors.
News for non-profit organizations on grant seeking, foundations, fund raising, managing non-profit groups, technology, and non-profit jobs.
Company providing IT-focused publications and information-based direct mail marketing services for VARs, system integrators and CAD resellers.
A nonprofit membership association of grantmaking foundations and corporations that promotes knowledge, growth and action in philanthropy. Based in Washington, DC.
Professional company that promotes building products directly to architects and specifiers.
A directory of foundations in the Northern California area.
G2-Group.net Sales Intelligence
Sales consulting and training company serving high technology vendors and information brokers.
Pro-active marketing organization specializing in North American sales, whose primary purpose is the development of representative and distributor sales organizations for the promotion of engineered technical products.
Field marketing specialists offering direct selling, database management, damage limitation, mystery shopping, sampling and exhibitions and promotions management.
Marketing firm for technology and management consulting companies, providing strategic planning, reserach, branding and sales management services. Based in South Norwalk, Connecticut.
http://www.incitemarketing.com/
Independent Service Network International - Service Industry Association
Atlanta, Georgia non-profit association of enterprises involved in the support of high-technology products in the marketplace formed to promote choices of services products & support of the customers who use them.
Industrial marketing, business and manufacturing links from Koch Group
Industrial marketing, business and manufacturing links from Koch Group, industrial marketing consultants. Koch Group provides industrial marketing solutions for manufacturers.
http://www.kochgroup.com/links.html
Information Technology Services Marketing Association (ITSMA)
Lexington, Massachusetts, international membership organization dedicated to raising the state of the art in services marketing & acting as a source for IT services marketing knowledge.
Interactive Knowledge for Nonprofits Worldwide
A directory of key issues for nonprofit organizations. Based in Washington D.C.
Information for and about nonprofit organizations. Based in Seattle, Washington.
http://www.idealist.org/if/idealist/en/FAQ/Nonprofit/Home/default
International business development consultant for technology-based enterprises, headquartered in Monroe, Connecticut.
International media relations and marketing consultancy for technology companies.
Management Assistance Program for Nonprofits
A guide to build the capacity of nonprofit organizations to achieve mission-driven results. Based in St. Paul, Minnesota.
Marketing Higher Education Newsletter
Monthly electronic newsletter showcasing various colleges and universities.
http://www.marketinged.com/library/newsltr/current.html
A publication providing information to professionals in all types of libraries with specific ideas for marketing services.
Mathis Earnest & Vandeventer (ME&V)
Advertising, public relations and fundraising services company located in Cedar Falls, Iowa.
MC2 Marketing and Competitive Convergence
Marketing and sales consultants in industrial marketing offering product development, planning, customer relationship management and research.
Provider of a Web-based solution for physician recruiting, mailing and calling campaigns that compiles data from the AMA, DEA, state medical licensing boards and other sources.
National Charities Information Bureau
Promotes to inform contributors to make sound giving decisions. Based in New York.
National Council of Nonprofit Associations
Located in Washington, DC, NCNA is a network of 41 state and regional associations with a collective membership of more than 20,000 community nonprofits.
National Society of Fund Raising Executives (NSFRE)
Not-for-profit individual member association that advances philanthropy through education, training and advocacy based on research and a Code of Ethical Principles and Standards of Professional Practice.
http://www.nsfre.org/index.cfm
Information about exploring nonprofit charitable organizations, from your About.com.
http://nonprofit.miningco.com/jobs/nonprofit/
A local destination area to build a sense of community and collaboration among Chicago-area nonprofits while providing a hub to bring other on-line resources within easy reach.
Industrial marketing and sales consultancy with emphasis on the process chain and expertise in manufacturing technologies and logistical concept solutions.
http://www.patent-marketing.com/
A publication that provides a range of services for those responsible for purchasing, advising on or marketing information technology. Based in the United Kingdom.
http://www.pmp.co.uk/pmpserv.htm
Washington, D.C., marketing & communications consulting firm dedicated to advancing the philantropic efforts of corporations, nonprofit organizations & government agencies.
Falmer, Brighton, high-technology marketing services company focusing on relationships, training, strategy & procurement.
Private company offering marketing expertise and consultancy to software developers and pre-press vendors worldwide.
http://www.quaymedia.co.uk/EuroDisty.html
Berkeley, California full-service sales & marketing consultancy to technology companies, providing packaging, positioning, promotion, advertising & sales services.
Market research and consulting company providing customer satisfaction, product development and non-profit research services to organizations in the services and information sectors.
Sales consultancy to technology firms providing training and management programs.
http://www.sales-alliance.com/
A resource center and premier alliance of 200+ organizations committed to increasing the quantity and quality of opportunities for young Americans to serve locally, nationally, or globally. Based in Washington D.C.
Society for Nonprofit Organizations
Serves as a resource for board members, paid staff, and volunteers who lead or help nonprofit organizations all around the world. Based in Madison, Wisconsin.
http://danenet.wicip.org/snpo/
Sports marketing resource; a Taylor Nelson Sofres Intersearch product.
Marketing services company for high-technology clients offering strategy development, marketing, advertising and promotion solutions.
http://www.strandmarketing.com/
The Center for Strategy and Advocacy
Division of HLB Communications providing custom corporate and marketing communications strategies for nonprofit associations and organizations.
http://www.hlbcomm.com/csa/index.html
Official site of the Peter F. Drucker Foundation for Nonprofit Management designed to lead social sector organizations toward excellence in performance. Based in New York.
Tourism Educational Materials - Tourism Marketing
Paper by Edward M. Mahoney & Gary R. Warnell, 1987, offered by Michigan State University Extension.
http://www.msue.msu.edu/msue/imp/modtd/33700082.html
Marketing and communications company specializing in the cable telecommunications industry.
http://www.walkerinnovations.com/
Women\' s Philanthropy Institute
A nonprofit organization that educates and advances women as major donors and volunteer leaders for the nonprofit causes and institutions of their choosing. Based in Madison, Wisconsin.
http://www.women-philanthropy.org/
Tips & Advice to help you make your decision on Targeting Industry Segments
You may want to reach as many potential clients as possible with your marketing message. But what if some of those markets aren't interested? By targeting industry segments, you can weed out individuals and vertical markets that are unlikely to want your product or service and focus your efforts on areas of the market that are most likely to pay off.
While mass marketing blankets an entire demographic with the same message, targeting industry segments involves gearing certain products or services toward a defined sector of the market for the best possible results. For instance, the auto industry could market trucks and sports cars to all segments equally. But it is a waste of time ... more
You may want to reach as many potential clients as possible with your marketing message. But what if some of those markets aren't interested? By targeting industry segments, you can weed out individuals and vertical markets that are unlikely to want your product or service and focus your efforts on areas of the market that are most likely to pay off.
While mass marketing blankets an entire demographic with the same message, targeting industry segments involves gearing certain products or services toward a defined sector of the market for the best possible results. For instance, the auto industry could market trucks and sports cars to all segments equally. But it is a waste of time and money to advertise sports cars to, say, construction companies and work trucks to affluent business executives. Simple market research can provide insight into your ideal segment targeting strategy.
Targeting particular segments may cost more money upfront, but it can pay off in the long run. Marketing consultants and research services can offer valuable ideas and guidance. Business.com is a trusted resource for companies interested in expanding their options for marketing and other solutions. View the links to reputable providers at the left to learn more.