Purchasing resources for Targeting Industry Segments


Information on targeting a specific industry or market segments within an industry.

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Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments.

www.business.com/sales-and-marketing/newspaper-advertising/
Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses.

www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.

www.business.com/sales-and-marketing/magazine-advertising/
Advertising Jobs

Information on employment in the advertising industry.

www.business.com/sales-and-marketing/advertising-jobs/
Health Care Marketing

Offering advertising and marketing services for health care businesses.

www.business.com/sales-and-marketing/health-care-marketing/
Automotive Advertising and Marketing

Offering advertising and marketing services for automotive businesses.

www.business.com/sales-and-marketing/automotive-advertising-and-marketing/
Yellow Pages

Quickly find online providers of local yellow pages and international yellow pages. Browse our directory listings for links to business yellow pages. Locate a yellow page directory that allows you to find businesses faster.

www.business.com/sales-and-marketing/yellow-pages/
Targeting Industry Segments News and Trends

Source: /guides/targeting-industry-segments-news-and-trends-30543/

Targeting industry segments might sound like something you do in a video game, but serious corporate planners recognize it as an imperative for keeping market share and finding your edge in a competitive industry. Industry segmentation or market segmentation is some of the research that companies do to make sure their ads and strategies are hitting the mark and reaching the right audience. Read More »

Saving Money on Food and Beverage Advertising and Marketing

Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/

Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

Targeting Industry Segments


Industry segmentation is a means of defining the types of businesses to which your company will offer products and services and try to win over as customers. Your services will be in demand by industries that have similar needs, so it is essential to identify and categorize the industry segments and vertical market segments that will make up your potential client base.

Targeting industry segments will help expand your business because you are only marketing to companies that are likely to require what you have to offer. This saves you time and money. Targeting vertical markets will be profitable when you:

1. Establish your niche as a provider of goods for a well defined industry segmentation.

2. Dominate a vertical market by becoming the lead supplier of their goods and services.

3. Keep up with the ongoing and expanding needs of your vertical market segmentation.

Identify your industry segment

It is essential for any business to know what companies make up their vertical market segments. Tailor your marketing campaigns to the companies that are likely to work with you.

Understand the needs of your vertical market

Your company must know what your clients need, and even what they don't realize they need. Make a personal connection with prospects to win them over. Show them not only what your company has to offer, but how your services will benefit them. Make offers that speak to them directly and solve business problems for them.

Get your message out to your industrial market segments

Targeting industry segments via advertising is necessary to gain new clients and increase your profit margin. Work with a company that will help you with marketing to specific industry segments.
  • Investigate how your competitors are advertising to industry segments that make up your vertical markets. Remain competitive with the pricing and special deals they offer.
  • Produce a memorable logo or slogan that members of your industry segmentation will remember. When people have your company in mind, they are more likely to do business you.