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Outbound telemarketing takes place when your company calls a prospect or existing customer. Small companies can use telemarketing in the following ways:
Telemarketing isn't for every company or every customer. Before embarking on a telemarketing program, consider what you wish to accomplish and if your customer base is receptive to this marketing tool.
Try:
Sign up for a 20-hour telemarketing test to determine if this selling strategy can boost your bottom line.
Respect the Do-Not-Call Registries. Not honoring them can be costly, with fines up to $11,000.
Try:
Become familiar with the National Do-Not-Call Registry and similar programs within your specific state.
Use the telemarketing customer encounter as an opportunity to both cross-sell (sell complementary products or services) and up-sell (sell a higher-level product or service).
Try:
Invest in a cross-selling and up-selling training program for your telemarketing staff from ImpactLearningSystems.com.
Most marketing experts recommend using scripts, but only when the telemarketer delivers the script with a natural voice and cadence. Encourage your telemarketers to learn about your products and services so it doesn't sound like they're simply reading from your script.
Try:
Check out an audio CD or e-book on How to Create Winning Telemarketing Scripts from ColdCalling.com. Get tips on scripts and more at AllBusiness.com.
Not everyone is cut out for a telemarketing gig. Finding the right people for the job can make all the difference in whether your efforts succeed or fall flat.
Try:
Find experienced telemarketers at Guru.com or consider outsourcing your telemarketing needs to a service, such as Telemarketing.com. When interviewing potential hires, use these sample telemarketing personnel interview questions (on pages 5-6).
Use your existing customer database to create a telemarketing target list. You can also purchase names and numbers or cull names from a phone directory or other publicly available list.
Try:
Whether you need fewer than 5,000 names or more than 100,000, whether your focus is business-to-business or business-to-consumer and whether you're looking for names in the Northeast, Midwest or all across the nation, you can find a list at Discount-Lists.
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Telemarketing is a known advertising technique in every household across America. This is due to the fact that while not always appreciated, telemarketers are effective at getting product names and information to the consumer. If you own a small business you might be able to gain several benefits by enlisting the talents of a reputable telemarketing agency to provide service for incoming and outgoing calls.
Enlisting the assistance of telemarketers is opening your company up to many advertisement possibilities. Out going cold calls target customers using highly skilled professionals who strive to close a sale on every call. It also can create an open line offering existing customers or possible customers the opportunity to get in touch with a representative of your business.
Agencies employ qualified specialists who can appropriately brand your company. They develop and execute scripts which fit your business and help generate large numbers of sales. They also collect data to help your company target the appropriate audience and widen it's customer spectrum.
It can be a great asset to your company to enlist call agencies to generate over the phone sales and provide consumers with information. To get started with a distinguished agency and start exploring the opportunities which telemarketers can provide for your business click the links to the left.
