Purchasing resources for Trade Shows


Business directory of global trade shows for a variety of industries.

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Ballance Display Banner Stands

Ballance Display is a 26 year veteran of manufacturing custom exhibits and marketing displays for all of your trade show requirements.

http://www.ballancedisplay.com/banner-stand-displays-and-signs
Identification Name Tags

Manufacturers and suppliers of identification name tags.

www.business.com/sales-and-marketing/identification-name-tags/
Audio Visual Trade Show

Directory of business information and equipment for an audio visual trade show.

www.business.com/general/audio-visual-trade-show/
Bridal Trade Show

Directory of business information and equipment for a bridal trade show.

www.business.com/general/bridal-trade-show/
Catering Trade Show

Directory of business information and equipment for a catering trade show.

www.business.com/general/catering-trade-show/
Funeral Trade Show

Directory of business information and equipment for a funeral trade show.

www.business.com/general/funeral-trade-show/
Non-Profit Trade Show

Directory of business information and equipment for a non-profit trade show.

www.business.com/general/non-profit-trade-show/
Police Trade Show

Directory of business information and equipment for a police trade show.

www.business.com/general/police-trade-show/
Audio Visual Equipment

Providers of audio visual equipment used at trade shows or for business presentations. Review listings to find links to AV equipment, including whiteboards and projection equipment.

www.business.com/sales-and-marketing/audio-visual-equipment/
Getting the Most From Trade Shows as an Attendee

Source: /guides/getting-the-most-from-trade-shows-as-an-attendee-379/

If you're like most business owners, you don't attend trade shows only to sell. You attend them to buy, too. Read More »

Saving Money on Food and Beverage Advertising and Marketing

Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/

Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

How is Participation in Trade Shows Beneficial for Business?


This is meant to provide some of the most important information to help get you started planning for a trade show.  Outlined are informational tips on how to help you get the utmost benefit from your trade show appearances. 

Choose the trade show that will best increase your company proceeds!

Carefully select the venue that best suits your target audience! Scrutinize the show's worthiness.

Obtain a copy of the show manual and more importantly - read it!

It will outline everything you need to know about the show. Registration information, forms, floor plans, exhibit specifications, a schedule and all other pertinent details.

Plan early!

Attending a trade show requires extensive advance preparation. Reserve booth space in advance and keep in mind costs differ depending on size and location in the exhibit hall.

Identify your goals!

Specific goals are imperative.

Create a strategy - write a show plan and stick to it!

Outline a comprehensive timeline including booth schedules and a list of preparation activities. Assign responsibility to individuals for each task.

Implement a key message for your exhibit and create an open, inviting area.

An open and welcoming design, one that is free of clutter will produce a more inviting atmosphere. It will also allow more prospective clients to walk through easily.

Train your exhibit staff before the show!

It is very important that each and every staff member knows exactly what is expected of him or her. Be sure they practice their presentations. Presenters need to be rehearsed, well informed and up to date on all new programs and initiatives.

Supplies, marketing materials/informational brochures.

Make sure all of your printed marketing material and other collateral is accurate and up to date.

Evaluation - What Worked and What Didn't

After each show, assess what went well and more importantly what didn't. Evaluate every facet of the show.