Tradeshow Planning

Use tradeshow planning to ensure successful events for your employees and your business
By Angela Roe, Freelance Writer When you're in the midst of tradeshow planning, take into account the number of employees you have and the type of business you run: For small businesses with only a handful of employees, your tradeshow preparation should be on a smaller scale than that of a large corporation with hundreds of employees.
 

Determine whether or not alcohol should be a part of your tradeshow plans. If your business promotes the sales of alcohol, you should consider including a bar; if your business is promoting healthy living or abstinence, the presence of a bar may be offensive to your staff or customers.

1. Include music as a part of your trade show plans.

2. Make sure your corporate trade show preparation includes refreshments.

3. Hire professional corporate trade show planner services.

Remember music in your trade show planning

Consider the average age of your staff members and the visitors to your trade show booth and select music that is suited to that age group. While variety should be offered, stick with songs that are not offensive and that are in genres most of your employees and customers are likely to find appropriate.
Try: Gig Masters will help you select the perfect music to accompany your trade show whether you need soft background music or a full service band. A DJ for Hire works with you to create the perfect musical accompaniment for your trade show.

Make caterers a priority in your business tradeshow plans

Be aware of dietary concerns when discussing menu options with caterers. Include healthy foods and vegetarian dishes and avoid foods that may cause allergic reactions such as shell fish and peanuts. Consider appetizers rather than full meals as a way to offer quality food while keeping the budget under control.
Try: Martins Caterers offers full-service catering designed specifically for expo and trade show events of all sizes to help you design the perfect menu. World Wide Events stands prepared to meet all of your trade show catering needs with menu options to satisfy everyone.

Turn the trade show planning over to the professionals

Avoid the time and stress of planning your trade show and trust a reputable trade show planner to guide you through the process. A qualified professional will pull everything together in a professional manner and make sure nothing slips through the cracks.
Try: Freeman is a full-service event planning company that handles everything from corporate events to trade shows, making it the perfect partner to help you with your tradeshow preparation. Meeting Services Unlimited will take care of all the details for you, designing the perfect trade show event for your business needs.

• Keep a notebook to collect information about your corporate trade show preparation. Add price lists, food selections and fliers in the book so all of the information about your trade show plans is in one location.