Used Display Booths

Make a great impression and a wise investment with used convention booths
By Kristen McClung Trade shows are one of the most effective ways to reach a targeted audience. However, trade shows can be costly, especially when you factor in the cost of convention display booths, marketing materials and travel. By investing in used display booths, businesses can save a significant amount of money in their marketing budgets.
 

Used convention booths are a smart investment. Businesses can establish an impressive presence at trade shows without spending thousands of dollars. Use the saved money to dazzle customers with other marketing efforts. Before purchasing used display booths, it is important to answer the following questions:

1. What is my marketing budget, and what percentage should I allocate to trade show materials, including used display booths?
2. What size used conference display will meet my business needs?
3. What types of used convention display will provide the most impact for our company?

Set a budget for your used conference display

Determine your budget before you begin your used conference display search. Keep in mind that a trade show budget includes more than just the used display booth; it includes convention space rental, display booth graphics, marketing materials, internet connections, carpet rentals, shipping, employee travel and lodging (as applicable) and follow-up communication with trade show contacts.
Try: Used display booths can provide significant savings – an average of 50%. Some providers of used display booths are willing to negotiate on price. Before negotiating, find out the retail price of the used convention display so you can make a reasonable offer. Consider purchasing used booths through an auction site, but be aware that each seller may have their own terms for payment and shipping. Check out used conference display offerings online, including Affordable Exhibit Displays, which offers a search by price option.

Size up your trade show display space

Analyze your exhibit space(s) to ensure your used convention display fits your space accordingly. Convention space is generally sold in square feet. Small businesses may choose to lease an 8 by 8 space, while large corporations may decide a 30 by 30 space provides more opportunities to showcase their products or services.
Try: Do some research about upcoming trade shows. What size are the convention spaces at each trade show? Are there exhibit size restrictions? Consider portable used booths, which can be configured into different arrangements, depending on your space needs. Portable used booths allow the flexibility of adding or eliminating parts of your used event display to best fit the exhibit space.

Use your imagination when designing your used convention display

Trade shows are all about first impressions, so it is important for your used convention booths to make a visually appealing impact. Base your used convention display purchases on functionality, and you will be better equipped to share your business message. Purchasing used display booths based on color also simplifies the process of incorporating your company's brand image.
Try: Browse pre-owned event displays online. Utilize used-trade-show-booths.com’s “my checklist” function to note items of interest as you do research on the site. Evaluate which brands meet your needs at TradeShowJoe.com, which offers a comparison of three leading pop-up display brands. Or let Impact Displays do the work for you; simply fill out their information form and the company will send you information on convention display booths based on your specific needs.

• Visually appealing, articulate messages are the most important aspect of used display booths. Be sure to invest time and money in your company's trade show graphics to capture the attention of your target audience.