White Pages

Make sure your customers can easily find you in the white pages
By Thomas Langford When customers need to contact your business, often they will pick up a copy of the white pages or call directory assistance. Nationwide, millions of businesses are listed in the white pages phone book and the Internet white pages, and you want to be sure your business is one of them.

To be sure your business turns up in a white pages search, take the following steps:

1. Make sure your business is properly listed in your local business white pages.

2. Order an enhanced whitepages listing or advertisement.

3. Seek professional advice to make sure your listing is placed in as many white telephone pages as possible.

Ensure you are properly listed in the white pages

Potential customers will have a hard time finding you if you are not listed in the white pages or if your listing has an error. So search white pages directories in your area to make sure your listing is complete and correct. Remember, this listing will also be used when a potential customer calls directory assistance.
Try:  WhitePages.com claims to have phone numbers for millions of businesses in its database and to be a top destination for searching the online white pages. The Ultimate White Pages lets you search six different phone directories at the same time.

Enhance your white pages listing

You can make your white pages listing stand out by purchasing an a premium listing or advertisement. A premium listing can appear in a larger font or bold type, list additional or alternate phone numbers for your business, and sometimes even list your company's website.
Try:  Quest Communications International has a wide range of enhanced listing options available. As a courtesy, listings are also included in the company's yellow pages book. Also, check out Idearc Media. The company offers a variety of in-column and display advertising options for its Verizon phone books.

Hire an ad agency that specializes in white pages placement

An advertising company that specializes in print and online white pages can help make sure your listing is seen by as many people as possible. These ad reps are experts in getting your listing into telephone white pages across the country, monitoring the accuracy of your listing and formatting your listing in a way that will minimize cost.
Try:  Leone Advertising specializes in complex white pages listings. The agency promises to make sure your company's number is properly listed in the white pages and directory assistance. O'Halloran Advertising is an agency that focuses on phone book advertising. The agency can assist you with designing and placing listings and ads in the yellow and white pages.

• A reverse white pages look up is a great way to find a complete listing when you only have a phone number. Just type in the phone number, and the reverse look up will give you the name and address that goes with that number.