The phones aren't ringing. Your Web site receives just a handful of daily hits. Your sales numbers are in a slump. Employee morale (including your own) is in a downward spiral. Stop pouting and do something about it. It doesn't take a miracle to turn around your sales figures, just a little creative thinking. To boost your numbers, you need to:
- Get creative.
- Motivate your employees.
- Revisit your sales plan.
Develop a customer loyalty programKeep customers coming back and entice them to purchase more with a loyalty program. Popular programs include frequent buyer clubs and loyalty cards. Reward your customers with discounts, cash back, store credit or a free gift with purchase.
Up-sell and cross-sellThink of a customer who's ready to buy as a customer who's ready to buy more. Up-sell to a higher-end product or service and cross-sell with products and services that complement the one being purchased.
Create a referral rewards programTurn your satisfied customers into your best salespeople by launching a referral reward program. For every one, two, or ten referrals you receive from a customer, reward them with discounts on products and services, free gifts or free shipping on purchases.
Lure customers with couponsCoupons can entice new customers to give your products or services a try. They can also encourage existing customers to buy more than they normally would or to make a purchase today rather than next week or next month.
Motivate your sales teamPump up your sales team and your sales will get a shot in the arm. Financial rewards and commissions aren't the only way to energize salespeople. Setting goals, providing training and offering opportunities for growth within your organization can help light a fire under your team.
- Follow up on all sales. The first sale is the hardest. Use it as a springboard to build the relationship with the customer.
- Use the word "free" with caution. Some free offers may turn potential customer away. A free product should have value to the customer (not the company) to be effective.
- Offer a guarantee for all products and services. By removing the risk, customers are more likely to spend money.
- Surround yourself with sales experts -- your customers, employees, suppliers, and partners. Ask for their opinions. Integrate only what you think would be beneficial to you, your company, and the bottom line.