Everyone loves a good deal, and coupons make your products and services more attractive by offering customers a price break. Although they're especially popular in the consumer packaged goods and fast food franchise industries, coupons can be employed by almost any type of business, from a carpet cleaning service to a tanning salon.
Coupons are a valuable communication tool as well. They allow you to:
- Invite customers to try your products or services at a low risk.
- Encourage shoppers to buy in greater quantity.
- Motivate people to make a purchase now.
- Attract buyers during slow seasons or during extremely competitive periods.
Try coupon mailersCoupon mailers stuffed with offers from various local businesses reach millions of households and businesses yearly. With these shared coupon mailers, you can either focus on a single local market or on a national audience. Some national mailers allow you to vary your message based on zip code, city, state, or region.
Go high-tech with mobile text message campaignsText message or short message service (SMS) coupons let you deploy instant discounts, turning around a slow day of sales. They also help you reach that elusive younger generation that doesn't clip coupons.
Target Web-savvy shoppersReach bargain hunters online by placing printable coupons or electronic/paperless coupons on Web sites that specialize in online savings offers.
You've got deals: email couponsEmail coupons help you reach consumers who'd rather surf the Web than snip discounts out of a newspaper. They also give you additional exposure as consumers forward great deals to friends.
Slip into the Sunday paperFor millions of consumers, scouring the newspaper for coupons is an integral part of their Sunday ritual. Getting your coupons in the mix can help place your product on their shopping list. But beware, it'll be pricy.
- Protect yourself from fraud. If you suspect that someone is mis-redeeming your coupons, contact law enforcement or the Coupon Information Corporation, a non-profit consortium of merchandisers dedicated to preventing coupon fraud.
- Look for partners in your coupon efforts. Retailers are banding together to offer deals as a group, forming email and direct-mail partnerships so consumers can get restaurant deals from one source, apparel deals from another.