Periscope is all about exploring the world through someone else. It’s about being able to see someone else’s world.
There are so many different streams available to choose from. Salespeople can learn a lot from the success of this live streaming platform.
You are going to learn some crucial lessons that salespeople should take away from the success of Periscope.
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1. Taking Advantage of the Trends
Do you know why Periscope has become so successful with more than 10 million registered users? It took advantage of a growing trend in marketing. Video become popular and live streaming was a natural extension of that. It saw attention grabbing Tweets and mass Facebook trends everywhere, promoting the benefits of live streaming.
Periscope was a pioneer. The characteristic of successful entrepreneurs and salespeople is taking advantage of the trends. They should always try to be on the cutting edge of their industry.
2. Keeping It Simple
Sometimes keeping it simple is very much like being an Olympic athlete. An athlete succeeds through performing the same simple action over and over again. No matter how far sports science comes, the underlying principles remain the same. You have to keep things simple if you are going to resonate with your target audience.
Periscope was a pioneer, and therefore, they had to explain to people exactly what they did. They had to acquire trust to generate customers for the first time. And they did this through saying that they allow you to explore the world through someone else.
When you are trying to sell to another business or a member of the general public, you need to go out of your way to explain what you do and what you are selling in a way that even the simplest person could understand.
3. Video Marketing Is Here to Stay
Periscope has taken video marketing to a whole new level because everything about it is portable. And that means anyone can take advantage of their services from their mobile devices.
Salespeople have been told time and time again that they need to begin investing in video marketing. And Periscope has reinforced this point. People love video because it can say far more than an image or written content. Since people have shorter attention spans than ever before, it’s the one medium that can make your message resonate.
If you are not yet taking advantage of video, now is the time because video is here to stay.
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4. How to Use Live Streaming
Periscope, if anything, has demonstrated how creative people can be. Both individuals and businesses are using live streaming for everything from live webinars to product demonstrations.
A big trend in the world of sales today is that customers want full transparency. They want to see what’s going on behind the scenes. They want to know how you really work. And salespeople are seeing huge benefits for using it to show what’s going on in the back.
For a start, it helps to defend your online reputation because you are showing your public exactly what you see. It also helps to keep people interested. It helps to keep your name lodged in their minds. Creativity is what you need to make live streaming work. Think about the different ways that you can use to benefit from live streaming.
Is This Just a Trend?
These four lessons have shown you how you can benefit from using Periscope. But it has had many people wondering whether this is just a trend that will disappear sometime soon. After all, these fads tend not to stick around for long.
In Periscope’s case, it has all the tools necessary to build up solid foundations. Video marketing is something that’s here to stay and live streaming is still in its infancy. There are no signs that this is going to disappear anytime soon because it’s only growing in stature.
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Last Word: Setting Up Periscope for the First Time
There’s no right or wrong way to utilize Periscope. It differs depending on your industry because you have to go out of your way to find what works for you. Interact with your loyal customers and find out what they want to see from you. It’s the best way to cater to the needs of your target audience.
Once you know what you want to do, play around with Periscope for a while and learn from other live streamers. This will help you to iron out the various kinks before you go live.
How will you use Periscope today?