The sales department is the most important department within your company because that’s what makes you the money you need to keep going.
They are responsible for making sure that customers view you positively. They are also responsible for coming up with new and innovative strategies.
It’s important to look to companies like Apple to teach your company how to sell. Take inspiration from those who are successful. This guide is going to show you some of the aspects of why your sales and brand building efforts flopped.
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1. Too Much Pride to Change
Do you know why financial mistakes and sales failures happen? Pride. Everyone makes mistakes sometimes. But the difference between successful companies and failed companies is that their owners are not too proud to change when something isn’t working. You have to be able to alter the way you function simply because if you don’t, nothing is going to change. Swallow your pride and switch up your sales strategy if at the end of the month you are continuing to lose money.
2. The Market Doesn’t Need What You’re Selling
At least 42 percent of startups fail because the market doesn’t need what they’re selling. There’s no need for their products or services. The chances are the founder had too much pride to admit this and they tried to swim against the market. That’s not going to work. You should conduct research to discover whether there’s even a need for your products. If there’s no demand from the beginning, you’re deluding yourself into thinking that you can ever become successful. Study the market and study potential demand. If there’s no demand, you know it’s time to change.
3. Hiring the Wrong Team
Your team will influence whether your sales campaign succeeds or not. The consequences of hiring the wrong candidate are great. You could quite easily find yourself in a terrible situation because your team doesn’t work together, they don’t come up with any new ideas, and they have no passion for what your company does.
That can lead to a loss of productivity, creative stagnation, and ultimately a bad corporate atmosphere. Take care of the people you hire. Don’t hire someone based on their resume alone. Meet them and discover their personality. Do you think you would enjoy working this person? The wrong operatives have ruined many a great sales team.
4. Not Willing to Pivot
After a company has been in business for a long enough period of time, they will see sales start to flag. This is a natural process because your target audience will all have your product or service at this point. Sooner or later, you’re going to hit some sort of ceiling and you’re going to need to expand. There’s a reason why all great companies either bring out new versions of existing products or they have a wide range of options available. If you are surviving on sales of a small number of items, sales stagnation is inevitable.
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Furthermore, markets change all the time. You can’t expect things to remain the same forever. Markets will rise and fall. Examine your niche and see whether it’s on the up or the down. So what if you see sales declining for this reason?
It means you are hurting your business by failing to innovate. The answer to that is to look at how you can pivot. Essentially, you’re following your audience to win them back and to keep the money flowing. Innovation should be an ongoing process. There are many companies that have pivoted to success, and you can do it too.
5. A Bad Corporate Culture
A poor corporate culture, which can make your startup idea into a disaster, goes all the way back to hiring the wrong people in the first place. Low company morale and no ability to work as a team will mean the execution of any sales plan will fail. A bad corporate culture must be changed or you’re going to be lacking in some areas.
So how do you change a corporate culture? It all starts at the top. You have to initiate that change. The best way to do that is to practice what you preach. If you want passion, be passionate. If you want people to work hard, you have to work hard. Bring people together by leading like a leader should.
So How Do You Turn It Around?
Once you identify the problem, you should begin by coming up with a plan of action. This should be a written strategy agreed with all authority figures within the company. Make sure any steps have a strict timeframe and a clear path to completion. The key is to make changes immediately. Look at the data and make sure you’re having more success post-changes.
How will you assess your sales strategy today?