From social media and cloud storage to optimized, responsive websites and hybrid apps, there is an endless amount of jargon floating around, particularly in the world of online content.
One term that marketers often use is SEO (Search Engine Optimization).
While the name gives a clear indication of what the process is to digital gurus, most business owners need a bit of training when it comes to concepts like this.
If you’re in the world of SEO, or it forms a part of your business, then keep reading as we discuss seven common questions that entrepreneurs are likely to ask you about SEO.
1. What Does SEO Mean?
The short answer, of course, is that it stands for Search Engine Optimization, and refers to a process of updating the body copy and way in which your website is tagged so that it is easier to find when people search related terms online. The charismatic response is that it is one of the most cost-effective, essential ways to ensure that a business stands out among a sea of global competitors
2. How Does SEO Work?
Explaining the abbreviation isn’t enough you need to make the process crystal clear. SEO consists of two interrelated components: a content element, and a website development element. The content element refers to the practice of writing or enhancing the copy (words) on the website so that relevant keywords feature prominently. This means that when a search engine is looking for something, the words on your website include a lot of relevant terms.
The web element refers to metadata, categories, and tagging. Basically, it’s all about the way in which you label your website so that search engines can find you. Sell cars? Tags like “animals” “business” and “superheroes” will not work as well as “cars,” “used”, and “finance plan”.
3. What Is SEO Writing All About?
The next question normally hones in on the content side of the process discussed above. “What is SEO writing?” is a fairly natural progression, as business owners worry about their finely-crafted copy when you mention keywords and algorithms. A good SEO writer understands both the business goals and the language used and fuses the two together in a seamless, natural way to ensure better search performance and an engaging read for the user.
Related Article: Keeping Up With Content: How SEO is Changing in 2016
4. How Do I Get My Copy Optimized?
There may be some hesitation around SEO purely because business owners are worried that the process takes ages, and may require website downtime. Thankfully with modern website platforms, it’s as easy as writing a new copy document, or editing the wording in the existing website infrastructure.
5. When Will I See Results?
For entrepreneur’s business is all about the bottom line. SEO copy should help a site improve its ranking instantly, but always remember that paid ranking is a barrier to organic SEO great copy can only get you on the first page while ranking in the top five sites involves significant investment.
6. How Do I Know It’s Working?
One of the best things about SEO is that website administrators can track the number of visits and conversions from search to site (provided the website has that functionality in place). As a proof point, encourage the entrepreneur to monitor their traffic and the source of their visits. Improved rankings mean SEO success.
7. How Often Do I Need to Do This?
Any business owner is wary of incurring repeat costs. Thankfully, SEO only needs to happen every six to 12 months depending on the shifting business goals and competitor movements. Plus, if there is a great digital writer on the team, SEO happens in the content creation process, meaning the business never falls behind.
Related Article: SEO Friendly vs. SEO Strategy: Why They Both Matter to Business
Now that you have answers for seven common questions entrepreneurs have about SEO, you’re better prepared to explain and sell your skills to people interested in boosting their business’s online presence.