Wordy. Rambling. Frustrating. Yep, we're talking about your mobile website's content and it's time you did something about it.
Mobile users are known for expecting nothing less than instant gratification and if you don't give it to them, they're gone.
In fact, Google conducted a study of mobile users that backs up this statement: 61% of consumers said if they don't find what they're looking for on your mobile site, they will quickly move on to one of your competitors. Ouch.
See why it's so important that your mobile site feature content that has been revised to fit a mobile user's needs? Luckily, it's easy to do. Check out our tips for writing mobile web content below.
Step One: Give Them the Basics
If you have a website for your business, you're probably thinking you can just transfer that content to your mobile site and be done with it. Not so fast. You can somewhat repurpose that content but what you shouldn't do is use it word for word. Remember, mobile users want the basics -- and nothing more.
- Simplify any product descriptions
- Place your contact info front and center (on every page)
- Cut out any descriptive language that can be deemed unnecessary
- Revise your calls to action to ensure they're short but still included on each page of your mobile site
- Use bulleted lists
- Bold or highlight important information or words
Related: Improve your mobile website with a web design professional
Step Two: Stay on Brand
If you're writing new content for your mobile website, make sure it stays on brand. Normally, your website's content is written to reflect the style or tone of your business.
If you write in a completely different voice for your mobile site, it could confuse your loyal customers -- and that's the last thing you want to do. Check out these stats courtesy of Google that show how a bad mobile web experience can immediately change a consumer's view of your brand.
- 66% of mobile users said if they really like a brand or company, they are disappointed if the mobile site is a bad experience (Tweet it!)
- 55% of mobile users said a frustrating experience on a mobile website hurts their opinion of the brand overall (Tweet it!)
- 52% of mobile users said a bad mobile experience makes them less likely to engage with a company (Tweet it!)
Step Three: Don't Forget Headlines
If we've learned anything here today it's that mobile users aren't patient. To help them find what they're looking for as quickly as possible, create eye-catching headlines and sub-headlines on each page that will easily lead them to the information they want.
Remember, witty, funny, or flowery headlines don't work with mobile users. What does, however, are clear, straight-to-the point headlines that show mobile users where they can find more info on your products, services, location, and prices.
Following these tips will help you write content that draws mobile customers in instead of pushing them away. The content you put on your mobile site truly does matter, so take the amount of time you need to do it right so you can get the customers you deserve!
Bio: Shannon is the marketing specialist/copywriter for Scott's Marketplace. She brings 10 years of writing experience to the team. When she's not typing away on her computer, she enjoys reading, traveling, and nerdy TV shows.