Any SEO strategy can benefit from effective use of tools which monitor and analyze SEO campaigns. The top three tools for this purpose are the AdWords Keyword Tool, Google Analytics, and Webmaster Tools.
Google AdWords Keyword Tool
The Google AdWords Keyword Tool is a good SEO tool offered for free through Google's AdWords advertising platform. You can quickly and easily sign up for Google AdWords at adwords.google.com. Once logged in, you should look under the "Tools and Analysis" drop down menu where you can find the Keyword Tool and get started with the following steps.
- You should start thinking up keywords that are relevant to your company. Though the more specific the better, try to brainstorm anything and everything that applies to your business and website.
- Now you can enter all of these keywords into the phrase box. After specifying any advanced options or filters you can hit "search" and the following three categories provide will an analysis of your terms.
Competition is not too relevant for free SEO strategies. A word with a higher popularity means that it is often purchased by advertisers. However, such terms are also harder to compete against as their advertisement is paid for.
Global Monthly Searches are indicative of how often customers search for terms and phrases. The higher the number the more popular and effective the term could be, but again, this means more competition.
Local Monthly Searches are similar to Global Monthly Searches, but this metric shows search term popularity by country.
Related: Outsource your SEO to an online marketing firm to save time!
The Google Analytics tool provides you with all sorts of stats and figures regarding the traffic to your site. Just set up an account at google.ca/analytics and then add a site by clicking on the "Admin" tab, hitting "+ New Account," and following the instructions provided. Then follow these steps to effectively use Google Analytics to bolster an SEO campaign.
- View organic search traffic: To view stats for organic search traffic look under the "Traffic Sources" menu on the sidebar. You can then click on "Organic" to see a list of search terms which have brought people to your site via a search engine.
- Match your content to customer's needs: Take a look at keywords and note how often they bring potential customers to your site. This will allow you to structure pages around popular terms and bring more people to your site by increasing their frequency.
You should also look out for potential customers who are searching for specific information but landing on general pages. In this case you will want to pay attention to creating more high-quality, specific content.
Google Webmaster Tools
Finally, Google Webmaster Tools is another invaluable asset in your SEO arsenal. Sign up for an account at google.com/webmasters/tools and easily add your site through the home dashboard. Once in Webmaster Tools you can look under "Traffic," where there are three particularly important metrics that you can use for SEO purposes.
- Query: Much like organic search results in Google Analytics, Query shows you the search terms that people are using to find your site.
- CTR: The "click-through rate" represents the rate at which people click through to your site from a search results page, and as such it is pretty useful. You can aim to improve this rate by making sure that the content of landing pages is more in line with common search terms.
- Average Position: Average Position shows you how high your site ranks in Google's search results for a certain keyword. This allows you to see how your SEO efforts improve your standing overtime, and to make the necessary changes if your position drops.
Author Bio: Pamela Ramos enjoys consulting businesses on how to develop their presence online. Her articles mainly appear on business marketing blogs. Check out these case studies for more information and website marketing ideas.
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