Purchasing Resources for Retail Packaging

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Industrial Packaging

Industrial Packaging protects your shipments with industrial-grade packacking and shipping supplies. Complete packaging systems since 1976. People. Knowledge. Solutions.

Aaron Thomas Company Packaging

Established in 1973, the Aaron Thomas Co. provides high-speed automated contract packaging services. Bring higher quality products to market faster with us. Free quote.

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Designing Your Own Packaging

Want to make your product stand out from the crowd? The way buyers see it on the shelf can make all the difference in the world. To design packaging that will really catch their eye, follow these steps:

Think outside the box.
Integrate realistic considerations.
Choose a manufacturer.

Here's how to give your product's presentation some pizzazz:

Seek inspiration

Come up with creative ideas by looking at everything from store shelves to nature in a new way.
Try: View portfolios of professional package designers, such as Cornerstone Branding. A handful of books, such as This End Up and Packaging Makeovers, can show you truly clever examples. If you'll be designing packaging for several products, consider a subscription to Package Design magazine or the digital ShelfImpact.

Use effective tools

It's often hard to visualize a sketch on a napkin. Computer software can give you a better perspective.
Try: Work with top-rated design software like QuarkXPress, Adobe's InDesign or Q2ID, which lets you use the best of both programs.

Wrap it creatively

Figure out how best to catch your buyer's eye. Black, for instance, can be sexy, authoritative or luxurious. Certain shapes play to specific emotions. Environmentally conscious consumers will want packaging to match that sensibility.
Try: Let Will-Harris's free typeface selector help you choose typefaces that match emotions you want to evoke. Get color/psychology basics for free at PrecisionIntermedia.com. Purchase specific consumer color preference data at ColorMatters.com. Bone up on NeuroDesign, which examines the emotional impact of design.

Keep it simple

Few things will sabotage sales more than a package that prevents you from knowing what's inside, a type size or typeface you can't read easily, or packaging that's too hard to open.
Try: Match packaging to the audience: If it's teens, go crazy; if it's boomers, consider failing eyesight, burgeoning arthritis and a lack of patience for complicated coverings. Meet the needs of multiple audiences like Walgreens does with prescription medicine caps.

Get it produced

Find the right company to turn your design into reality.
Try: IDS offers a free list of packaging design and consultancy firms. GlobalSpec offers an engineering search for package design fabricators with free registration.

Don't reinvent the wheel if you don't have to. A basic container can look drastically different with an inventive label.
Don't go overboard. If the container is too complicated or the artwork too busy, it'll distract from the product itself.
Be smart enough to hire a designer if you're not pleased with your own efforts.
Remember the basics: barcode, company contact information, price.
Envision the retail shelf: Will your packaging display easily and compactly, or will it be a stockman's nightmare?

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Tips & Advice to help you make your decision on Retail Packaging

If you sell your products through retail stores, then you probably need to find packaging options that will attract customers. Using the right kind of packaging could make the differences between consumers buying more of your product or choosing a similar option on the shelf. By learning more about retail packaging, you could find that you can improve your business's success by boosting sales and saving money.

There are several types of retail packaging that you might want to consider for your products. In many cases, you will need to consider which option will attract your target market best. For instance, you will want to use brightly colored packaging to sell children's toys. ... more