Top Vendors for Retail Packaging
Industrial Packaging protects your shipments with industrial-grade packacking and shipping supplies. Complete packaging systems since 1976. People. Knowledge. Solutions.
Directory of packing supplies and packaging material suppliers. Find links to small business shipping supplies and shipping supply specialists to satisfy your business needs. more »
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Reach active buyers and immediately increase your visibility
Get StartedDesigning Your Own Packaging
- Think outside the box.
- Integrate realistic considerations.
- Choose a manufacturer.
Seek inspiration
Come up with creative ideas by looking at everything from store shelves to nature in a new way.Use effective tools
It's often hard to visualize a sketch on a napkin. Computer software can give you a better perspective.Wrap it creatively
Figure out how best to catch your buyer's eye. Black, for instance, can be sexy, authoritative or luxurious. Certain shapes play to specific emotions. Environmentally conscious consumers will want packaging to match that sensibility.Keep it simple
Few things will sabotage sales more than a package that prevents you from knowing what's inside, a type size or typeface you can't read easily, or packaging that's too hard to open.Get it produced
Find the right company to turn your design into reality.- Don't reinvent the wheel if you don't have to. A basic container can look drastically different with an inventive label.
- Don't go overboard. If the container is too complicated or the artwork too busy, it'll distract from the product itself.
- Be smart enough to hire a designer if you're not pleased with your own efforts.
- Remember the basics: barcode, company contact information, price.
- Envision the retail shelf: Will your packaging display easily and compactly, or will it be a stockman's nightmare?
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Tips & Advice for Retail Packaging
If you sell your products through retail stores, then you probably need to find packaging options that will attract customers. Using the right kind of packaging could make the differences between consumers buying more of your product or choosing a similar option on the shelf. By learning more about retail packaging, you could find that you can improve your business's success by boosting sales and saving money.
There are several types of retail packaging that you might want to consider for your products. In many cases, you will need to consider which option will attract your target market best. For instance, you will want to use brightly colored packaging to sell children's toys. If your company sells products marketed to eco-conscious consumers, though, then you might want to use compostable or recyclable packaging options.
The size of your packaging could also have an impact on sales. You might, therefore, want to meet with a marketing consultant to help you decide which option will attract the most attention on store shelves.
To learn more about your options, visit the websites that Business.com has posted on the left. They should offer information that helps you choose a reliable packaging option for your products.
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