Logistics tradeshows and logistics conferences provide opportunities for you, your senior management team and your sales staff to meet and build relationships with other business professionals who can give you sales, referrals and more marketing opportunities. The exposure offered by transport logistics conferences can lead to new customers and suppliers for your company.
You can send key employees to transportation logistics seminars for training and to network with other logistics experts. Professionals who practice business networking attend the logistics events to do business as well so they are primed to receive your message. They also expect to find business opportunities through the relationships they build at the transport logistics conferences. Use transportation logistics conventions in a number of different ways.
1. Get a booth at logistics tradeshows
2. Sponsor transport logistics tradeshows
3. Offer your expertise for logistics seminars
Use resources wisely at logistics tradeshowsTransport logistics tradeshows offer a great opportunity to reach a lot of potential customers at one place. Rather than spending time going from office to office to talk to decision makers, let them come to you at the tradeshow. Spend the resources to make your booth inviting and provide giveaways so your visitors will remember the meeting.
Utilize logistics events for marketingWhether you have a booth at the conference or are a featured speaker, your company name will make a bigger impression when it appears in the program or hanging from banners in the vendor hall. If you are a member of the association putting on the conference, you can usually negotiate better rates.
Speak at logistics eventsAs you set up your reputation as a leader in your field, you can add validity to your position by offering your services to your trade association to speak at conferences for logistics, hold training seminars and host panels of experts. Start by writing for newsletters and letting the convention organizers get to know you.
- Until you are recognized as an expert in the industry and invited to speak at transportation logistics events, you can always serve as volunteer on the committee putting on the event to build more industry relationships.