Before the existence of the internet, a company would ask, “How can we integrate our various marketing tools – radio, print, TV, billboards, publicity, and direct-mail – to achieve the optimal marketing mix while maintaining a cohesive and unified message?”
In digital marketing, we now ask, “How can we integrate social media into our online and offline marketing mix?” It’s essentially the same question, just updated for the digital world. And it’s a question on which the success of your marketing efforts could well depend.
Many small businesses, it appears, already answered back. A new study by Constant Contact confirms that more business owners are now integrating social media marketing into their mix. In fact, 77 percent of the survey’s respondents reported that they regularly conduct social media marketing campaigns using Facebook, Twitter, Instagram, Foursquare, LinkedIn, and Pinterest.
Setting up a Facebook page or a Twitter profile is easy. How do you take that next step and make social media work in cohesion with the rest of your marketing channels? In our new 3 Principles For Social Media Marketing white paper, we’ve outlined 3 social media strategies every small business should be using along with advice on getting your social strategy started today.
Whether you’re a fledgling small business just getting a taste of social media or have a fully integrated social marketing plan, here are three tried-and-true social media strategies summarized in the report:
1. Starting SoLoMo: Social, Local, Mobile Marketing
The report commences with one of the most vital social media strategies for local businesses: SoLoMo marketing, or the alignment of social, local, and mobile tactics. Small businesses and marketers that fail to adopt this perspective miss out on communicating with potential customers in real time. Dive deeper into the report and learn how to be social, think local, and invest in mobile.
2. Using Social Media for Brand Reputation Management
How do small businesses protect their reputations? Since the advent of social media, customer feedback (both negative and positive) spreads in real-time through Social Media’s echo chamber, which includes sites like Yelp, TripAdvisor, Google+, and Foursquare. In this section we reveal the number of U.S. consumers who regularly write online reviews and what you can do to mitigate the impact of negative PR with the use online reputation management tools.
3. Implementing the “Feedback Loop”
The core of a successful social media campaign is measurement, analysis, and continual improvement. The last section of the paper addresses why and how social integration involves an analytical process known as the “Feedback Loop”. In the final section of the report, you’ll be trained in the five steps it takes to measure, interpret, and respond to social data.
Whether you’re still discovering the power of each social media platform or you’re already seeing the benefits of an established online community, download the white paper below. Follow these 3 principles to a seamlessly optimized small business social marketing strategy.
Get the report and learn:
- How to adopt a "SoLoMo" strategy
- Which social tools have the best analytics
- How to manage online reviews with social monitoring
- When to alter an ineffective social campaign