One of the biggest social media sites of all time is YouTube, but it is more than just a popular site. It was a true game changer for the web, offering easily accessed, streamed videos in one place for the first time. It has now become a huge online conglomerate, owned by one of the biggest companies in the world (Google), and streaming millions of hours of content per month.
If you are reading this, we can assume you have been making YouTube videos. We can also assume that you want to better promote them and so gain a larger audience. Visibility is key when it comes to make popular videos, and in order to reach the coveted status of 'viral', you have to be seen and shared by as many people as it is possible to reach.
While some of this will be contributed to dumb luck - a sad, but true, element to viral videos - the rest is hard work. There are tools out there that can help you to market your YouTube videos and channel more effectively. Here are some of those tools.
This Chrome extension works by using a three part process. It starts by collecting the data of your videos and channel, so that it can rank the chances of your content being featured as a related video, coming up in search, or being recommended. Then it discovers other metric data that points to your level of engagement.
Finally, it shows you how you what changes need to be made and what has to be focused on to better optimize your marketing campaign. It will give you a final score out of 100, along with a true engagement rate percentage. All of this is simple to read, understand and use. No more overly complicated metric data to interpret.
Related: Turn Leads into Sales with Video
How well known are you on YouTube, really? This easy to use tool allows you to search for names and keywords to see how well your reputation has spread through the site.
You can search for anything, though it recommends things like your social media profile handle (Facebook or Twitter), your full name, domain name, separated domain name with commas, ect. You can also look for series or video titles, keywords related to your videos, your industry niche, and more. By getting creative with your searches you start to narrow down the areas you need to focus on when utilizing SEO in your video promotion.
This article explains in much detail how you can help promote your channel videos using RSS syndication. To put your channel into RSS syndication, simply use the URL www.youtube.com/rss/user/USERIDHERE/videos.rss, with your user ID/screen name put where the ID belongs. It looks nice and organized, is easy to view, and is worth doing just for a really quick and dirty promotion tool.
Tube Box is a series of tools that give you a well rounded approach to improving your overall YouTube success. It gathers information, automates certain tasks, engages directly with viewers, manages lists, and quite a bit more. A great deal of the successful channels on YouTube actually use this service, and have been able to drastically boost their subscribers, views and share results this way.
The subscription fee might seem a little steep, but given the implications of boosted numbers for your YouTube advertising and other promotional accounts, it is worth it.
In 2012, Google officially released their promotional platform for YouTube. It was Brandcast, which still around in a slightly altered incarnation today. Available for both browser and mobile use, it allows you to build channels, share content, promote brands, run media and plenty of other useful bits and pieces that are crucial for success of your content. Be sure to check out their sponsor programs, which add a whole new dimension to your efforts.
YouTube is a primary part of online culture today. If you aren't utilizing it yet, you should be. If you are, you should be making the most out of it. These tools can really help, but it isn't an exhaustive list. If there is a tool you use for your YouTube marketing, let us know in the comments.
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