Growth hacking has become one of the most popular terms bandied about in business these days.
With more and more marketers, engineers and project managers continually forced to do more with less time and outsmart their competition; shortcuts, tips and tricks and easy ways of stimulating rapid business growth are as welcomed as a glass of ice water on a scorching hot summer day.
With the massive emphasis now placed on user experience and creating content that stimulates viral distribution, generates likes and shares and drives more traffic to your site, growth hacking is an excellent way to work smarter, instead of harder, to get your message in front of the right people.
Your company’s social media is an essential part of your online marketing strategy and you’ll need to use it creatively while paying attention to intelligent marketing, coding and optimization.
Check out these five unmissable social media growth hacking tips today to skyrocket your productivity and increase your SERP and conversion
1. Use Hashtags
Twitter, Facebook, Instagram, Pinterest, Tumblr… hashtags are everywhere on social media. Designed to help you find topics, people, or content faster and easier, hashtags are a great source for attracting followers, increasing clicks, encouraging likes, and generating discussions. Many users even look for hashtags manually, to find out what topics are trending on any given day, so you should make the most of hashtags in your social media posts.
To get the best out of this simple hack, you need to stay on top of new trends and build your hashtag phrases and posts around them. Trendsmap is an excellent free source to see the most popular hashtags on Twitter, and can provide useful information about the topics that are popular in your area every day. You can use hashtags when you write a status and when you leave a comment on any social platform to increase your visibility.
You can use hashtags when you write a status and when you leave a comment on any social platform to increase your visibility.
2. Smart Scheduling
There are thousands of studies on the right and wrong times to post on social. Some of them are obvious, I mean, you’re not going to post at 3 a.m. if your audience is going to be sleeping and miss your message and some of them are insightful, finding that that best time to post is really when you can get your reader’s full attention. Depending on what they do, that may be when they’re outside of the office.
There’s no hard and fast rule for this and the key to smart scheduling is trial and error. What works for one company is unlikely to work for another, so test the waters and figure out when you get the most engagement from your posts.
Most social media platforms have handy tools to help you learn about your audience. Depending on the platform you’re using, Pinterest Analytics, Facebook Insights, Twitter Analytics, and the Analytics Tab for Company Pages from LinkedIn can all give you the insights you need. If you have followers from different countries, make sure you post at different times for all of them, by scheduling your posts in advance to cover all relevant time zones and ensure that the message is received at the right time by the right people.
3. Post Images to Get Attention
According to Twitter, using photos when posting average a 35 percent boost in retweets, while more than 70 percent of the most shared posts on Facebook are images. If these stats alone aren’t enough to convince you, remember that Instagram generates the highest engagement of all social media channels, so there’s no doubt that images are crucial when you’re looking to grow your online presence.
Try to use high-quality photos and create original content by mixing images with text. Free social media image tools, such as Pablo or Canva, can help you create interesting messages with minimal cost and effort.
4. Boost Your Facebook Posts
Facebook has created a complex tool to help you promote your business online. With prices as low as $5, you can double the number of views for your posts in less than 24 hours, thanks to its intuitive targeting mechanism and specific audience selection.
Adapt your message to the audience you’ve targeted, taking into account age, location, interests, gender, etc. and create consistent posts. Then you can simply let Facebook do the hard work for you. Facebook Ads Manager helps to measure your campaign’s results and learn from the data before launching a new one.
5. Organize a Giveaway
Whether it’s your own product to giveaway, or you have a handy partnership with a vendor, offering something to your fans and followers will always generate business and bring new people in contact with your company. Giveaway campaigns tend to have better results when they’re associated with a specific event, such as the launch of a new product, a holiday, or a company milestone.
Choose relevant events for your business and don’t let yourself get discouraged if you don’t get outstanding results from the first try. Experimenting with hacks, looking out for new ones and mixing up your tactics is the key towards solid growth.
Growth hacking is a complex process that varies with every new product you’re trying to sell online, and being original is the best strategy you can adopt. It’s about finding missed opportunities and using them in the best way possible, so don’t underestimate any new idea you can come up with.