Social media has provided bloggers with so many opportunities for promotion.
Unfortunately, social media has the habit of making new blog posts look terrible.
Whether it’s Facebook not showing images or the wrong content coming up that excellently formatted blog can seem less than enticing.
But what can you do about it?
If you want to encourage more clicks from your social media feeds, this is how to do it.
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Post a Header Image
The simplest way to give your blog additional visual appeal is to use a header image. Post some sort of image before you actually get to the stage where you start writing.
The header image is often an afterthought, but by getting it in early you are already guaranteeing that your blog is going to look a million times better on social media.
The header should captivate everyone who sees it. The image before the intro will say far more than you ever could. It’s why image-based content has become so popular over the years.
Remember that first impressions count for everything. Go out of your way to choose the right image.
Provide Visual Links on Social Media Profiles
Posting links on your social media profiles via your blog is well-known as one of the easiest ways to increase the number of followers you have.
Good bloggers do that, but the best bloggers go further than that. Add an Instagram or Pinterest grid within your blog’s sidebar or footer.
This shows people the type of content they will receive if they follow you.
This is a fantastic visual reference users can take advantage of.
Here’s a bonus tip if you are struggling to come up with an image. Take a screenshot of a part of your blog or website and use that.
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Vertical Images Work Best on Pinterest
Most people stick with conventional images. Pinterest is where you should buck the trend. Always invest in vertical images for any activity on Pinterest.
They take up far more real estate than conventional images. And the evidence has shown time and time again that they are the most effective type of image on this platform.
There are no limitations on the size of a vertical pin. Many bloggers are using the little-known secret of stitching multiple photos together in order to show more at one time.
Add Images to Twitter
Twitter is the favorite social media network of many bloggers because it requires a minimal amount of effort to actually get results. But rather than simply sending a Tweet from your phone, go out of your way to create and attach a unique image.
According to the statistics direct from Twitter, Tweets get 313 percent more engagement when they use images, as opposed to images without photos.
You can even go further by adding multiple images. Twitter allows you to add up to four photos per Tweet.
How to Add Links to Blogs on Instagram?
You are going to have to get creative if you want to add links to blogs on Instagram. You can’t click a link that appears in a photo caption, but there are ways around this.
The first way is to simply add a link to your Instagram bio. You can change this to a direct link to your latest blog post.
Whenever you add a photo, you can create a call-to-action to click the link in your Instagram bio. It does mean far lower conversion rates because of this extra step, but it’s better than nothing on a platform where you ordinarily can’t add links anyway.
Consistency is Key
The number one way to make your social media feeds more attractive as a blogger is to keep it populated. Make sure that you are not going weeks and weeks without a blog post, and if you do, this should be the norm.
You should have a regular schedule in place so your audience knows when to expect something from you.
Posting at least once a week may not be important for SEO reasons, but it’s definitely a good benchmark to set for keeping people interested in what you have to offer.
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Making your blog look amazing on social media is the best way to redirect traffic from your social media feeds direct to your website.
It will also come with the double benefit of additional engagement, which is always good for SEO points.
How will you make sure that you get more people clicking on your blog links today?