With monthly user totals now second only to Facebook, Google Plus is achieving rising star status in the social media world. And rising stats aren't the only reason more and more businesses are starting to utilize Google Plus. Read on to find out some of the reasons your small business should be taking advantage of Google's social networking platform.
1. Your SMB can boost its SEO ranking through use of Google Plus.
Google Plus can positively impact rankings in a variety of ways. For instance, since Google's search engine indexes Google Plus content in a way that influences page ranking, your content is more likely to appear in the top results of search pages (Tweet This Reason).
2. Google Plus is growing in popularity and scope.
With at least 300 million active monthly users (and growing), Google Plus has a definite presence in the social media world. If your business neglects this corner of the social media market, you risk being left behind other companies that are making full use of available tools (Tweet This Reason).
3. Google Plus offers unique opportunities for customer interaction.
One such medium offered is Google Hangouts, a video chat program that allows up to ten participants. Another is the recently-launched Google Helpouts, which lets professionals "share expertise" to customers through live video. Both of these setups allow for an experience unlike any that other platforms currently offer. With the expanding popularity of communication via video, this is one feature that companies can't afford to ignore (Tweet This Reason).
4. Google Plus is cutting edge.
Because Google Plus is still relatively new, your audience will be fresh and your business will be on the "forward thinking" side of things. By plugging into all Google Plus has to offer, you'll be able to interact with an array of potential new customers, connect with other like-minded professionals, and your business will stand out when others are still scrambling to jump in to already-established communities. You'll also run into less competition from other business and will be well-established by the time competing businesses come around.
5. Google Plus's Communities feature lets your business share content with specific groups.
Through Google's Communities feature, you can tailor your posts to certain interest groups for more specific reach, or you can use "restricted communities" for a more private, in-company space to communicate and share (Tweet This Reason).
6. The format allows for publishing detailed posts.
While platforms like Facebook and Twitter work well for brief snippets of text, Google Plus is ideal for longer, in-depth, and text-heavy posts. This format will appeal well to certain target demographics, and many types of businesses can make good use of it.
7. Your business can appeal to a different demographic.
Although demographics tend to shift over time, the majority user base of Google Plus consists of males (close to 70%) in the 18-24 age range (the average age is 28), and the bulk of users are professionals (often in the IT field). The majority of other social media sites skew somewhat older and overwhelmingly female in their demographics, so Google Plus can add some diversification to your reach (Tweet This Reason).
Google Plus is quickly rising in popularity in the social media community, and remains on the cutting edge of technology with its varied and unique features. The myriad of useful opportunities and perks it offers makes Google Plus a tool well worth incorporating into your social media strategy.
(Photo via Flickr)