Really, how much can one say in a six-second video?
A lot. Twitter Vine is growing rapidly and landing its role as a staple of online marketing efforts.
Numerous large brands have adopted the easy-to-use interface as a way to create mobile friendly content and are on a mission to incorporate video into their marketing strategies. While six seconds may not seem like much time, it is enough to show your fans about your brands communication and showcase your business effectively. And with the 500 million registered users on Twitter, your business can use Vine to create a genuine buzz around your brand.
Give Fans a Pleasant Surprise
Every Vine doesn't have to be business-related. Create Vine videos your target audience will enjoy. Look at Dick's Sporting Goods. The company took its audience into the stadium to celebrate the Ravens appearance at the Super Bowl.
- This is a good example of thinking about things beyond just your products and services and featuring them with the help of Vine.
Show the Evolution of Your Brand
Think of ways to show your followers the history of your business. Find something that will build their trust and confidence that you know your customers wishes when it comes to your products and services.
- The popular clothing store Gap does this with a six second clip showing jeans they've sold both past and present.
Invite People Inside Your Business
Businesses can use Vine to show their followers how great it is to be inside one of their restaurants or stores.
- Urban Outfitters utilizes its Twitter account to keep fans in the loop with events held in their local stores.
Educate and Fascinate
If you have the opportunity to teach your fans something amazing, you should do it. It is a natural tendency for humans to feel curious and want to learn, so take advantage of this ingrained characteristic and educate people; they'll eat it up.
- The best-loved San Francisco Zoo exhibits the 250 species of animals that reside within its 100 acres on Twitter with the use of Vine.
Pump Up Your Fans
Visual inspiration oftentimes really gets people psyched about new products you have in the work. Businesses can simply cut to the chase and show the video, or use the six seconds as a snippet to tease their audience about soon-to-be released products.
- Think like Nintendo, which uses Vine to give fans a sneak peak of upcoming video games.
Related: 5 Tips for Video Marketing Success
What does Vine Mean for Me?
Once you decide you think Twitter Vine is right for you and your social marketing efforts, it's essential to remember that personality, creativity, and wit are the characteristics that make up a memorable and successful post. Keep in mind that these six seconds may in fact be the only time a person experiences exposure to your brand, so make sure your first impression is a lasting one!
Luckily, Vine makes it simple to create videos. Remember to place focus on your service, product and other important elements of your brand that you hope to highlight, and the rest will fall into place.
How can you showcase your products or services in a Vine video?
Bio: Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.