Social media is as important and as relevant to marketing, advertising and branding as it has ever been.
This past year has brought to light many social media statistics including website traffic, follower counts, social media mentions, hashtag usage, and user demographics.
Here’s a look at some of the most eye-popping ones.
Related Article: 5 Steps for Success with Facebook Ads in 2016
Facebook for All
72 percent of Internet users in the U.S. are on Facebook. Almost three quarters of those aged 18 or older have a Facebook profile. That’s more than twice the next highest platform (Pinterest at 31 percent) and nearly three times that of LinkedIn (25 percent). Mark Zuckerberg’s online baby is king. (Source: Pew Research Center)
Instagram for the Young
Percentage of Instagram users that are under 35: 90 percent. British author George Morrow once said, “Youth will served”, and boy is it ever on this Facebook-owned photo-sharing site. When nine out of 10 users are less than half-way to 40, you know for sure that this site isn’t your father’s social media platform. (ExpandedRamblings.com)
100 hours of video are uploaded to YouTube every minute. The average American views about five hours of TV every day. So, in that context, it would take about 20 days to watch the same amount of content on TV that is shared on YouTube in 60 seconds. That’s a lot of bandwidth. (Statista.com)
Tweets with 1-2 hashtags enjoy a 21 percent higher engagement rate than those with none. Many believe the true spirit of Twitter is in being able to participate in relevant online conversations. Hashtags help facilitate this. Hashtags are your friend. (Zephoria.com)
Snap Happy Youth
45 percent of Snapchat’s users are 18 to 24 year olds. Snapchat is another social platform that Morrow would be proud of, which is why many brands are clamoring over ways to partner with the temporary video site, and also why some pundits believe it could be the key to positive election outcomes in the November 2016 races. (Recode.net)
Top 10 searches on Pinterest in the U.S.: Harry Potter, lob hair, Iceland, men’s fashion, pallet projects, bathroom storage, small tattoos, Scandinavian interiors, vegan recipes, and Alice in Wonderland. J.K. Rowling’s wizardly book and movie franchise continues to capture our imagination. Considering more than 70 percent of Pinterest users are women, it’s unusual to find “men’s fashion” ranking so high. Equally puzzling is America’s fascination with Scandinavian interiors and the frigid island nation of Iceland. Pallet projects seem pretty cool, but I admit to not having a clue about what “lob hair” is until clicking on it. (Pinterest.com)
Facebook > India
There are more than 1.39 billion mobile monthly active users on Facebook. That is slightly less than the population of China and more than that of India. Incredible to think of how many cell phones that involves and how important the mobile platform is not only in terms of having a mobile-responsive site, but just how much it means to social media usage. (Facebook)
Youtube > Cable
YouTube reaches more 18 to 34 and 18 to 49 year olds than any cable network in the U.S. Many can still remember a time when cable was only available regionally and through clunky, wired-to-the box controllers. This YouTube user stat underscores the power and the reach enjoyed by the titanic video-sharing site, which is now estimated to be worth $40 billion. (YouTube.com)
Google+ Goes Legal
Percentage of top 50 U.S. law firms that have a Google+ page: 94 percent. Traffic accident? DUI? Getting a divorce? Search for legal representation on Google+, it’s where nearly all the top legal eagles are. This seems like an unusually high rate for a platform that was supposedly dying out and was reorganized earlier this year. (ExpandedRamblings.com)
Link Like a Pro
Number of monthly unique visits to sites with embedded Tweets: 1 billion. Don’t be that guy. Don’t tweet without using hashtags, as we already learned, and for the sake of all that is good about social media, Do not tweet without giving your followers a place to land. Just. Don’t. Do. It. (Twitter.com)
I believe social media would be an important trend in business for 2016. I stand by this sentiment even more so now, having researched and written about these crazy social media statistics. With this I wish you a very happy, healthy and prosperous 2016.