In January, Twitter introduced its newest application, Vine; a mobile video service that allows users to capture and share short, six second, looping videos.
Put simply, a Vine can be considered a tweet in video form. The short videos are meant to inspire creativity, but are they capable of wielding much more in terms of marketing value? We believe that they can.
As a small business owner, it is important to have as many marketing tactics up your sleeve as possible. This free application has many marketers thinking outside of the box for methods to engage their audience.
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Once you create your first video, the following strategies offer ways to incorporate it in your current marketing efforts.
Instead of just telling customers that they should buy your products or use your services, why don't you show them? Service or product demonstrations are a fun and fast approach to showing potential consumers what they stand to gain as a patron of your business.
And, given the short attention span of many online users, six seconds is more than enough time to showcase your merchandise or service if you're creative.
Behind the Scenes
Does your restaurant have a signature entrée or cocktail? Show customers how it's created! Is your business hosting an event? Give your followers a glimpse of what's going on backstage. Or, are you working on a project that inspired creativity from your employees? Regardless of how you use the tool, Vines can treat your followers and consumers to a brief, behind-the-scenes look at your business.
Whether you are about to launch a new service or revealing a new look, Vines are an excellent way to ramp-up to a launch of any nature. Generate buzz or curiosity about your business by creating Vine teaser clips of the new product or service. You can even incorporate the teasers into a contest to encourage more engagement from your consumers.
Express Your Personality
The intention of Vine is to encourage creativity, so don't forget to have some fun with it. Vines allow consumers to take a glimpse into the personality of your business, and personality serves well in helping you shape the brand and perception of your company.
Tips to remember when creating a Vine
- Be relevant and engaging: You will get much more value out of a video that has a purpose instead of a "check out our first Vine" type video. Not to mention, rinsing and repeating similar content will only discourage customers from coming back in the future.
- Get straight to the point: You only have six seconds to make an impact. This doesn't leave a lot of time for buildup. Keep it simple.
- Remember, same rules of social media engagement apply: It's important to be creative and, most of all, have fun. Consumers are much more likely to share a unique Vine.
Do you think Vine will be a game changer in the world of social media marketing? Have you used Vine in ways other than those posted in this article?
Photo credit: insidemobileapps.com
Bio: Christina Memorio is an SEO Specialist at Business Financial Services, Inc. Her content covers a broad spectrum of topics relevant to small business owners, from financial advice and alternative funding solutions to social media and content marketing practices for SMEs. Connect with Business Financial Services on LinkedIn and Google+.