Social media continues to redefine how we communicate and how businesses connect with customers.
Increasingly, companies are diversifying their business efforts by investing in their brand's social presence.
The result? Popular social networks like Twitter, Snapchat, Pinterest, Facebook, LinkedIn and others have created features that help them connect with users to generate purchases and leads.
There are thousands of posts that you can find on how to succeed on social media. But for this year, the narrative should revolve around generating high quality content, which has to offer tangible solutions for your targeted customer.
We should also focus on providing good social customer care. In other words, reply to customer responses within a reasonable time frame.
Finally, be authentic and genuine with your branding efforts.
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Below is a list of social media tools or platforms to get your branding efforts out there and connecting in a meaningful way with social media users.
One of the ultimate goals of content generated is it goes viral when possible. It’s worth noting that attracting and generating engagement is difficult, so exploring other communities outside social media can help.
The social sharing tool, Babbly, can enable a business to amplify their reach by sharing content through its unique community of influencers and users.
Buffer comes in handy for businesses looking to be cost and time efficient. Instead of using social media accounts separately you can schedule posts on Facebook, Twitter, Pinterest, Google+ and LinkedIn.
Recently the company acquired social media customer service and brand monitoring tool Respondly. This promises to a great addition to the company´s product line.
Social Clout is a comprehensive analytics tool. It helps to make substantial enhancements in relations to keywords, campaigns and engagement.
Aside from that, the tool offers a monitoring engine, engagement workflow, social analytics, competition analysis, increase marketing effectiveness and more.
This tool is incredibly resourceful since it facilitates staying up-to-date on current trends and industry related news. If you are stuck looking for a current topic it also helps you with content ideas and tapping into industry influencers.
Late last year the company rolled out Feedly login, which meant separating your newsfeed from your social logins. The goal of the enhancement was to provide greater control over privacy settings.
The above tools provide opportunities for content exposure and possibly the ability to have content go viral. The usual suspects to get your content to be read, reviewed, consumed and shared are the following: Facebook, LinkedIn, Google+ and YouTube.
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With regards to photo sharing sites you have Instagram, Slideshare, Tumblr, Flickr and Snapchat to utilize for your branding and marketing efforts.
Below is an explanation of what action items work for the previously mentioned social media networks. They are explained in specific detail in the Marketo Social Media Tactical Plan:
- Create and setup sponsored posts along with advertisements
- Integrate Facebook tabs that synchronize with your marketing automation platform
- Put to use promoted tweets and pinned tweets
- Do set up Twitter Lead Generation cards
- Take advantage of Google+ hangouts
- Optimize content and business efforts for SEO
- Create Pinterest boards centered at your company´s culture and content
- Follow likeminded Pinterest users, influencers, experts, marketers, etc.
YouTube, Vimeo, Vine, Instagram Video
- Adapt a social media strategy for promotion tailored to each video-sharing platform.
- Involve customers, influencers, followers, partners and others in video creation process.
Instagram, Tumblr, Flickr, and Snapchat
- Decide on frequency of number of photos shared during peak times
- Determine and outline general branding guidelines for images shared
- Get everyone in the company involved by sharing their own photos.
The above social networks require learning a bit about how they work, how audiences interact on them and what drives engagement.
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If you are looking for a bigger picture, there are analysis tools for some of these existing social media services.
So if you are unsure on how Facebook works and including Facebook pages there's a free tool.
It allows users to have the ability to monitor, compare and explore possibilities. In other words, this analytics tool gives you detailed information and explanations about your Facebook activity.
In addition, it can allow you to see who your eventual followers are talking about and what Tweets they are sending.
This tool is tailored for another important social network, Instagram. It allows you to see how effectively your brand is on the platform.
Furthermore, it tells you which of your photos shared are generating engagement and you can measure up to 25,000 users at no additional cost.