Social media is a tricky marketing strategy to master. After all, each platform is different, appealing to different types of people.
How do you know where to focus your efforts? Or when? Or even what to post? Sometimes it can seem like other people are making hit after hit on their social media channel, and you're struggling to gain any attention. Why is that?
Well, there are a couple of secrets that may not know about. But don't worry, because I'm going to share them with you right now!
Here are the five secrets to a successful social media channel:
Related Article: 7 Ways to Build Your Brand With Social Media Marketing
1. Interact With Others
The clue is in the name: social media. Show off your social side by interacting with people, without pressurizing them into purchasing. There are a couple of brands that are doing this really well. A personal favorite of mine is Nivea:
Here, Nivea is just passing along some friendly advice. Not once do they try and plug their products, or send users to their site. They're simply interacting with others, aka. being social. Being social pays off because it allows other users to see you and potentially follow or like your page.
Now, although interacting with people is great, and will definitely help you get noticed on your social media sites, response time is also a determining factor. If you really want a successful social media channel, you need to be logged in and ready to respond to people at all times. A recent study found that more than half of consumers (58 percent) have engaged with brands on social media, pointing to the notion that you should be readily available for your followers if they need you.
Related Article: Stand Out From the Crowd: How to Win Over Social Media Influencers
2. Use Your Time Wisely
While it's important to be available on social media 24/7/365, you must choose the days and times that you post very wisely if you want your content to have maximum impact. Below, we've combined studies from QuickSprout and Hubspot to let you know the best days and times to post content on the top social media sites.
- Facebook: Engagement on Facebook tends to peak on Thursdays and Fridays. If you're looking for shares, post around 1pm. If you're after clicks, post around 3 p.m.
- Twitter: If you're a B2B business, then weekdays will provide 14 percent more engagement than weekends. But, if you're B2C, you'll find that CTRs will be highest on weekends and Wednesdays.
- Instagram: The best days to post to Instagram are Monday through Thursday. Avoid posting between 3 p.m. and 4 p.m.
For further insights into the trends and traits of your specific audiences, check out Fanpage Karma.
3. Share Visual Content
Visual content is becoming much more prominent than text-based content, but don't just take my word for it. Take a look at these awesome images:
The statistics speak for themselves. By posting visual content on your social media channel, you are more likely to stand out and draw more users to your site.
4. Empty Your Pockets
Don't run away just yet. Hear me out. Paid posts can really help you to boost the awareness of your social media channel, and you won't actually need to empty your pockets that were just an eye-catching subtitle I thought up. Paid posts on social media are actually quite reasonably priced, with both Facebook and Twitter allowing you to promote your posts from as little as $1.
In addition to this, paid posts also offer you the chance to measure your social ROI. With inbuilt analytics platforms, you can log into your social channels and track the cost of each click.
5. Stick to the 5-3-2 Rule
Nope. I'm not referring to football/soccer, sorry. The 5-3-2 rule for social media is simple. For every 10 social media posts:
- 5: should be content from others that is relevant to your audience: Sharing the content of others is important because it allows you to build connections with brands that are in your niche, but not necessarily competitors. This, in turn, gives you a better chance of building your own audience by ensuring you are seen by the fans and followers of these relevant brands.
- 3: should be content from you that is relevant to your audience, but not sales focused: Selling is a big no-no on social media. So, when you share your own content, make sure it is not too sales-y. Content that is overly sales-focused will turn people away, but content that is relevant and interesting, without demanding anything, intrigues users.
- 2: should be personal, fun content that helps humanize your brand: It's good to have fun every now and then. Humanizing your brand is particularly important on social media, especially if you want to build stronger relationships with your followers and fans.
The 5-3-2 rule is the best way to strike the perfect balance on social media.
Related Article: Reality Check: 5 Common Misconceptions About Selling on Social Media
Social media marketing has become an integral part of every business strategy. It builds loyalty in customers and drives sales. To find out more about the world of social media marketing, check out this free eBook: Effective B2B Social Media Marketing.