One of the best ways to get ideas for your business's marketing campaigns is to follow the work of others in the industry. From the household names in advertising to small niche-market firms, good companies have a lot to offer your business.
Follow these 15 marketing companies on Facebook (including us!) to hear industry news, discover industry best practices, and get great marketing ideas of your own.
The Big Ones
You'll probably recognize many of the following marketing companies, if not by their names, then by the work they've done that's made it into the mainstream.
- Ogilvy (79,231 likes), founded by David Ogilvy in 1948, is now one of the largest marketing communications network in the world, but its Facebook page still honors its roots by posting frequent (often quirky) quotes from their founder in amongst company updates and industry information.
- Leo Burnett's (24,728) website echoes Pinterest's visual content-based interface, but their Facebook page follows a more understated design. Their work spans the globe with marketing campaigns active in Madrid, Singapore, Zurich, and more.
- AKQA (22,234) -- Simplicity is the name of the game for AKQA. They've developed app campaigns for Delta, Nike, MTV, and more.
- BBDO (17,749) has successfully utilized their Facebook Timeline to market their brand through prominently display tabs titled "The Work," "Thought Leadership," and "Digital Lab."
- Wieden+Kennedy (15,550) is responsible for creating the eponymous Old Spice Guy. Their commercials and online-only videos caused the brand to earn 675,000 Facebook fans and nearly 94 million views on YouTube, and won W+K an Emmy.
Related: Google+ As a Marketing Platform
- R/GA (11,758) is a great example of the usage of video both on their website and on their Facebook page, as well as displaying a delicate balance between industry-related and "fun" posts.
- Digitas (10,585) has designed their Timeline with company branding in mind, and they tend to post industry-related news twice every day.
- Razorfish (10,321) utilizes an eye-catching comic-book-themed cover photo that brands their company as "a full-service digital agency at the intersection of creativity, media and technology."
- Big Spaceship (5,485) develops "creative digital intellectual property" -- like the Taco Finder app that will lead the user to the nearest taco purveyor via GPS technology. Their page is populated with articles, music, and Instagram photos.
- GSD&M (4,957) maintains among its client base: Walgreens, Southwest, LLBean, the PGA Tour, and the US Air Force. They're based in Austin, Texas, which they frequently reference in status updates such as, "It sometimes gets down to an almost unbearable 60 degrees here in Austin."
New & Quirky
- How to Market Your Horse Business (7,306) is a bit of an oddball, but the quirky name both sticks in the customer's mind and brands the company's function -- to advise small businesses in online marketing.
- Talking Finger (5,443) has great apps, visual branding, and fan engagement on both "fun" posts and posts that are relevant to the industry.
- Mullen (2,802) has come back from the brink to land two new clients: Zappos and JetBlue.
- Organic (1,261) "helps global brands accurately predict outcomes, spot trends, identify behaviors, and create a much deeper connection with consumers," according to their Facebook about page.
- Grey NY (587) has populated its Facebook timeline with photos, ad campaigns, and milestones dating all the way back to the company's founding in 1917.
Take a look at these companies and try following them on Facebook to learn more about the latest trends in online, print, and media marketing.
Photo credit: lunametrics.com