Twitter is a busy place. Sometimes it can be difficult as a marketer to facilitate genuine conversations in a world of incessant tweets.
To organize a conversation, try hosting a business Twitter chat. It’s an underrated marketing strategy that can help you link together related tweets into one centralized conversion. With the magic of a uniting hashtag, you can prearrange a Twitter chat to connect with new customers, promote your brand, educate prospects and create genuine relationships.
Is a Twitter chat worth the effort? According to Convince and Convert, Twitter users are 3 times more likely to follow brands than Facebook users and 42% learn about products and services via Twitter (Tweet This!). With engagement numbers like that, we think a Twitter chat is the perfect place to start a genuine conversation.
But where do you start? Which hashtag should you use? And how do you monitor the conversation? We’ll walk you through the creation of an effective Twitter chat in our most recent infographic lesson plan: #TwitterChat 101: A Lesson in Twitter Marketing. Just click on the image below to begin your lecture.