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4 Affordable Small Business CRM Options | CIO

May 9, 2013 ... Small businesses don't need expensive customer relationship ... Here are four inexpensive CRM options that offer the functionality you need ...

9 CRM Solutions for Small Businesses - Business News Daily

Oct 22, 2014 ... Keep track of customers and close more sales with these affordable customer relationship management software for small businesses.

CRM for Small Business - 2015 Reviews and Pricing - Software Advice

With so many options and feature sets to choose from, selecting the right CRM solution can quickly ...

Salesforce Alternatives: 5 CRM Services for Small Businesses ...

Sep 11, 2011 ... Is Salesforce overkill for your small business? These Web-based customer relationship management services help you handle contacts and ...

10 CRM systems small businesses should know | Business Software ...

May 30, 2014 ... 10 CRM systems small businesses should know | We've compiled a list of 10 CRM systems that might help improve your interactions with ...

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Best CRM for Small Business: Insightly vs. Nimble vs. Zoho - Fit ...

Apr 16, 2014 ... In this article we outline what we feel are the top 3 CRM options for small businesses. Below you will find a summary table of the features and ...

5 Rules for Small Businesses Implementing CRM Software ...

May 19, 2014 ... Small businesses can do more harm than good if they don't have a plan for implementing their CRM software. Follow a few simple rules to ...

11 Terrible CRM Systems For Your Company - Forbes

Jul 1, 2013 ... ACT! excels mostly with very small user groups but I've seen it used ... a popular choice for many small and medium sized businesses over the ...

Small Business CRM | AddressTwo

Historically, CRM software has been designed for big businesses, not small businesses. But the problem is, the same solution that fits for enterprise-level CRM is ...

Salesforce - How a CRM Solution Helps Small Businesses e-book ...

Pack the power of big business, and still keep that small-business agility. CRM is the tool you need that levels the playing field. Learn how your small business ...

5 CRM Solutions for Small Businesses - The Contactually Blog

Jul 25, 2013 ... If you're a small to medium-size business owner, the term CRM, or customer relationship management, may initially be a best crm for small ...

CRM Software | CRM System | Free CRM | Online CRM | Email ...

An easy to use CRM system with everything needed to run your sales and marketing including email marketing ... The best CRM system for small businesses.

A Guide for CRM for Small Businesses


Existing customers are an invaluable asset to a small business because it costs less to generate more revenue from them than to acquire new customers. A Customer Relationship Management program synchronizes your business activities in a way that allows you to cultivate existing customers. CRM software, specifically CRM software for small businesses, is an economical way to implement a CRM program that can be fine-tuned as your business grows.

This snapshot of the benefits, functions, and features of small business CRM software will help you decide with product is right for your company.

The Benefits of CRM Systems for Small Businesses

A list of every single benefit of CRM software for small businesses would be long, so we’ll focus on the fact that CRM systems give you a 360-degree view of customers by consolidating data. The primary benefits of are, 1) the detailed existing customer intelligence, and 2) broader insight about your company’s most valuable prospects. Knowing an existing customer’s purchase and service history gives your sales and customer support teams an advantage with follow-up sales; a personalized pitch can make all the difference.

Once you’ve gone after the low-hanging fruit in your existing customer base, use a CRM system to target potential new customers. The analytics capabilities of CRM software uncover patterns of customer behavior based on data acquired from a variety of touch points.

One more way CRM software can benefit your small business: customer care and service. The best CRM for small businesses enables your customer service and call-center teams to quickly access a customer’s history – products purchased, purchase dates, satisfaction issues – and resolve call in a more efficient fashion.

CRM System Features for Small Businesses

Your business will have unique needs based on the goods and services you offer, sales volume, and geography. The majority of CRM software solutions include a basic feature set that covers the most common CRM functions that a small business has. The ones you’ll want to have are:

· Call and sales force automation

· Multiple-user access

· Data backup (both on- and off-site) and encryption

· Shared documents, calendars, lead contacts and communication history

· Email marketing and campaign reports

· Task and support tracking

· Reporting capabilities for segmentation

· Ample storage space (10MB minimum)

· Data import capabilities with other contact programs (Outlook, Act!, etc.)

Small Business CRM System Functionality

Look for programs that can be easily integrated with any other software you use, and are compatible with the operating platform you use. The best small business CRM options offer web-hosted solutions and mobile access in addition to on-site (non-internet) capabilities. Web-hosted solutions allow you to access the software via the internet while the manufacturer handles maintenance and updates. Mobile access lets users tap into the details of a customer contact database from cell phones, tablets, and other mobile devices.

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