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What sort of business needs to track a customer's VIN number or the make and model of their car? What kind of business needs to know what size tires you use or whether your vehicle is subject to a recall?The automotive industry businesses need to know these things. Consider walkinginto your local mechanic and simply handing him the keys to your car andtelling him nothing. If you've been there before and the CRM software for the automotive industry has been used properly he will be able to simply walk toyour car and return with either the VIN number or your tag number and pull up yourmechanical history. This is beneficial when you can't remember the mileage atyour last oil change or the exact size of tire you need to replace.
CRM software for the automotive industry is hightech and in depth. The proper software can mean the difference between returnclient and clients who only bring their car in once. Sure the first visit meansinputting a lot of information which customers can sometimes be indignant aboutgiving. But when they get coupons in the mail from your auto shop they'll comeback!
Customer relations management is a big part ofnearly every industry and can be beneficial for tracking your business growthor loss, and for being able to punch in a tag number that you see through thewindow and greeting a customer by name when they walk in the door!
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